As quoted in the press release:
Solei was created specifically for what will be one of the largest segments in the Canadian cannabis landscape, defined not by age, gender or geography, but rather by a shared mindset and attitude. Their motivations are not driven by a desire to alter their state of mind, but rather by a desire to open themselves up to new experiences.
“When we embarked on our journey to develop Aphria’s portfolio of adult-use brands, we were committed to understanding what the landscape of new cannabis users would look like,” said Megan McCrae, VP of Marketing and Communications at Aphria. “Solei was developed to offer a thoughtfully curated assortment of strains, presented with uncomplicated language. Solei is intended to complement a range of experiences from moments of mindful self-reflection to shared social experiences.”
Once adult-use cannabis is legalized in Canada and as regulations allow, the Solei brand will be available in a wide variety of product consumption alternatives to consumers. All Solei products will follow easy-to-use instructions designed specifically to demystify and simplify cannabis use.