The LOI focuses on the launch of CR Brands products into the Nevada market through AEG with a focus on Las Vegas and includes the assistance of CR Advisory for the production and launch of products.
“This agreement represents a meaningful opportunity for CannaRoyalty to access the large and rapidly-growing demand for cannabis in the Nevada market and in Las Vegas, in particular,” said Marc Lustig, CEO of CannaRoyalty. “We are excited to combine AEG’s world-class cultivation and production facilities with CannaRoyalty’s product platforms and commercialization expertise. The addition of Nevada builds our existing brand foothold in major U.S. cannabis markets. We expect that by executing on our opportunities in California, Florida, Nevada and our other markets, we will generate substantial value for shareholders.”