As quoted in the press release:
Reporting to Chief Executive Officer, Chris Bogart, Mr. Gagan will provide overall leadership and guidance to the marketing function and all its specialities, as well as provide insight into the overall corporate strategy.
Mr. Gagan brings over 20 years of marketing expertise and lifestyle brand development, product development, and retail expertise across a variety of wholesale and retail channels, most recently with Canada’s largest national retailer of sporting goods FGL Sports, where he led the design and development team for their exclusive brands division.
“We’re excited to bring Chris on to our leadership team,” said Mr. Bogart. “His experience with lifestyle marketing, design and sports branding with Fox Racing and Sugoi Performance Apparel will be important in positioning ChoomTM as a leading lifestyle brand in Canada. In addition, his knowledge of retail merchandising will help accelerate and solidify Choom’s position within the recreation cannabis sector in Canada.”