The Flowr Corporation (TSXV:FLWR) was featured in an article by The Growth Op regarding their strong management team and the company’s commitment to cultivating a high-quality, radiation-free cannabis products. According to the article, company co-founders Steve Klein and Tom Flow have contributed to the company’s success with their experience in the cannabis industry. Klein was a co-founder and managing member of Bengal Capital Trading LLC, which has a history of investing in technology and cannabis-related companies and Flow was a co-founder of one of Canada’s most profitable licensed producers, Medreleaf.

“This is our edge”, said Flowr CEO Vinay Tolia.“Tom, his team, and their expertise.”

Their expertise had led to Flowr’s partnership with Scotts’ Miracle-Gro (NYSE:SMG) subsidiary Hawthorne Gardening. As part of the agreement, Hawthorne funded the construction of a 50,000-square-foot R&D facility at the company’s Kelowna facility. The research conducted at the facility will predominately be centred around plant genetics and integrated growing systems, which will be applied to the company’s mission of providing the market with premium-quality, non-irradiated cannabis flower.

While the genetics of the plant are important Tolia was quick to point out that the care of the plant is as important, if not more so, than the genetics of the plant. The comapny holds itself to high standards of safety and cleanliness, which they’ve applied to their plants and hope that this commitment to creating a premium product translates to consumers.

“It’s not just about the genetics,” said Tolia. “It’s about the care. People like to say that genetics are the most important, but without proper care, [the genetics] won’t matter.”

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