Omega-3-6-9 fatty acids are important nutrients for all systems of the body to function normally, including skin, respiratory system, circulatory system, brain and organs. They are also known to reduce inflammation, which is the source of many illnesses including arthritis, stroke and heart disease. Although indispensable nutrients for good health, the human body cannot produce omega 3 and omega 6 fatty acids on its own, making omega-dense foods a critical component of a healthy diet.
Global consumer trends are increasingly moving toward healthier, more environmentally sustainable food choices such as plant-based ingredients. Millennials, a consumer segment with a growing position in the marketplace, are demanding alternatives to meat consumption as a source of protein.
These two drivers are creating significant opportunities for hemp, a plant-based protein source that is also rich in omega fatty acids.
Plant-based protein market driven by Millennials and socially conscious consumers
The global plant-based protein market In 2017 was valued at US$10.5 billion and is projected to grow at a rate of CAGR 5.7 percent to reach a value of US$16.3 billion by the end of 2025. The market applications for plant based proteins are numerous and wide-ranging, including supplements, nutritional powders, beverages, protein and nutritional bars, bakery and snacks, breakfast cereals, meat products, dairy and dairy alternative products, infant nutrition, pet food and treats and animal feed.
A major driver of this growth is the changing attitudes of consumers as they become better educated about the benefits of plant based nutrition and the environmental impact of meat-based protein consumption. Socially conscious consumers, according to market research, makes up about two-thirds of the market and their number one concern is environmental sustainability. Research firm Nielsen reported that in a recent consumer survey, 46 percent of respondents said they are willing to pay a premium for products and services that demonstrate a commitment to such concerns.
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A large majority of socially conscious consumers are under 40. In fact, millennials are considered one of the most powerful consumer groups in the North America, outspending baby boomers, and more than 60 percent consume plant-based meat alternatives.
According to a research study by Mintel, around 35 percent of Americans are eating more protein from sources other than red meat. In fact, per capita red meat and dairy consumption in the US have both fallen by one-third since the 1970s as consumers look to avoid cholesterol, saturated fat and the overuse of antibiotics and hormones contained in meat and dairy—all of which can have deleterious effects on one’s health.
“With so many consumers turning to protein from sources other than meat and poultry, there is an opportunity for marketers to reach a sizable group with concerns related to health, particularly cholesterol and fat content,” said Billy Roberts, senior food and drink analyst at Mintel.
In a significant strategic paradigm shift, Cargill the world’s largest privately held food and agriculture company, recently sold off the last of their US animal feedlots and its Swiss-based animal feed business in order to invest further in plant-based proteins. Last year, the corporate giant dropped the word “animal” from its protein division, opening the door to alternatives to meat-based proteins and have focused more on plant-based proteins.
Hemp leads the pack in plant-based proteins
The protein profile for hemp seed makes it a great alternative to meat and fish. Containing 33 grams of protein per 100 grams, hemp seeds are on par with or higher than most fish and meats and have more digestible protein than all other plant sources including soy, pea chia and flax. Considered a complete protein, hemp seed contains all the essential amino acids required for the human body for optimum health. Hemp contains 30 percent albumin (similar to egg white protein) and 65 percent globulin Edestin protein—an essential protein in cellular repair at the DNA level. In addition, Edestin is compatible with the human digestive system making it an easily digestible protein that doesn’t cause the same stomach issues as other forms of protein, including soy and whey.
Hemp also contains important minerals such as iron, magnesium, folate, copper, manganese in addition to insoluble fiber. And unlike flax and chia, hemp seeds are far more versatile and easy to incorporate into your daily diet as you don’t need to grind the seeds or soak them in water to obtain their nutritional benefits.
Plant-based diets are not only healthier than meat-based, they are also better for the environment—an important factor that appeals to today’s more socially conscious consumer. Global research firm Nielsen reports that in a recent study of consumer preferences, 46 percent of respondents said they would be willing to pay a premium for products and services from companies that take seriously their environmental and social impact.
Livestock production requires vast amounts of water, is a significant contributor to greenhouse gas emissions and responsible for deforestation in some regions. Agricultural production of plant-based foods, such as a vegan-based protein source like hemp seed, has a lower direct environmental impact than does the production of livestock, especially when it comes to water consumption, water and air pollution, and deforestation. Hemp is well suited to organic cultivation, requiring little if any use of pesticides, herbicides or petrochemical fertilizers.
The right Omega ratio is crucial
North American’s are not consuming enough omega 3s and that has a lot to do with our meat-based diets. Poor memory, fatigue, and depression may be signs of an omega deficiency.
Omega 3s are critically important to the body’s production of docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA)– both essential for human health. And the right balance between omega 3 and omega 6 is important to the body’s ability to convert omega 3 to DHA and EPA. Too much omega 6—commonly found in red meat, poultry and eggs—can actually inhibit this process and cause inflammation.
“A healthy diet should consist of roughly two to four times more omega-6 fatty acids than omega-3 fatty acids,” states a report by the University of Colorado, Colorado Springs. “A typical North American diet may contain 11 to 30 times more omega-6 fatty acids than omega-3 fatty acids, contributing to the rising rate of inflammatory disorders in the United States.”
Robust growth in the omega market
Consumers across North America, Europe and Asia are becoming more health conscious and adopting healthier lifestyles. This increasingly global trend is fueling significant market growth in dietary, nutraceutical and cosmetic applications for omega 3s. In 2016, the global market for functional food market reached US$250 billion while the omega-3 foods market reached US$37 billion.
Omega 3 supplements are a leading category within the nutraceutical industry. Grand View Research analysts expect by 2025 the omega 3 supplements market will hit $57.07 billion on significant growth in product applications. “Numerous factors such as urbanization and government efforts to educate consumers and provide superior healthcare services are likely to fuel the utilization of omega 3 based products,” stated a recent report by the firm. “In addition, increased consumer willingness to spend is anticipated to provide a positive outlook to the omega 3 supplements market.”
Outside of supplements, the applications for omega 3s are numerous and of great consequence to overall health. Omega products are gaining traction in the functional food market in categories that include dairy, pizza dough, pasta, baked goods, beverages and even pet food.
Omega 3 fatty acids promote the healthy development of the eyes, brain and nervous system. The Grand View Research report cites infant formula and the sports nutrition applications as significant contributors to future growth in the omega-3 market. In addition to the food industry, omegas are also used in cosmetics.
Hemp offers healthier, sustainable alternative to traditional marine sources
Fish is the most commonly consumed omega-rich food. The American Heart Association recommends including 2 servings of fish to your weekly menu; however rising levels of toxins such as mercury, dioxin and PCBs in many of the world’s fish supplies pose potential health risks. Even fish oil supplements may contain mercury, and farm-raised fish have significantly less omega 3s. Environmentally, there is increasingly consumer concern about sourcing omegas from farmed fish as well as from already rapidly declining global fish stocks .
While the fish oil sector is still expected to account for a large portion of the market, plant-based omega products such as those derived from hemp are beginning to play a larger role in the market as consumers push for more sustainable, healthier alternatives.
Seeds and nuts—whole, ground or as an oil— are the best plant-food sources of omega fatty acids. Plant-based sources such as hemp, flax and chia offer a healthier alternative to fish-based omega consumption. A further plus, incorporating more plant-based foods into your diet can help ensure a better balance of omega 3 and omega 6 in your diet.
Hemp seeds, for example, are comprised of nearly 85 percent EFAs and a one tablespoon of hemp seed oil provides more than the FDA’s daily EFA requirement. Hemp seed oil also has an ideal omega 3 to omega 6 ratio of approximately 1:3.
Fish oil’s inherent chemistry leads it to degrade faster than plant-based oils, increasing the potential for ingesting rancid pills. This risk is significantly reduced in hemp-derived omega supplements which have a much longer shelf-life. Omegas from fish have had limited success in fortifying foods. The fishy aftertaste associated with this type of fortification has had its challenges resulting in limited product development. Hemp can be more easily incorporated into an almost endless number products for omega fortification.
Hemp market growth
Hemp’s stellar nutritional value and impressive omega and protein profile have positioned it for market growth in a variety of industries. In the United States alone, hemp products—including shelled seed, protein powder, soaps and lotions, and CBD (cannabidiol) products— sold for an estimated total retail value of $688 million, according to Hemp Business Journal.
“The omega and protein markets are witnessing a monumental shift and hemp-derived omegas and proteins are becoming a driving factor. Increasing global awareness, education and continuous progress made amongst multiple countries in the EU, Asia and across North America and most recently in Australia have continued to open up new opportunities for hemp,” said Bryan Carson, Executive Vice President of Innovation at Naturally Splendid (TSXV:NSP). “With the continued lifting of prohibitions globally, new hemp research is now available to educate consumers on the nutritional benefits the plant provides. With regulations continuing to evolve in a positive fashion, these opportunities are expected to increase significantly.”
Through the application of advanced science and technology Naturally Splendid has built an award-winning portfolio of high quality hemp and plant-based extraction and formulation technologies and products. Distributed through North America, Asia and Europe and Australia, the company’s retail product lines span a number of market segments including functional foods, pet care and cosmetics, including its innovative omega ingredient HempOmega®.
In October 2017, Naturally Splendid received a provisional US patent for the market’s first hemp protein isolate superior in concentration to currently available hemp proteins. The ability to increase bioavailability and increase concentrations gives Naturally Splendid a unique advantage over most other hemp based companies who produce products primarily with the more standard hemp protein and omega as ingredients.
“Hemp offers its entire make-up to the food, beverage, pet, cosmetic and even bio-fuel industries,” explains Carson. “The revenue silos can be drawn to formulation of the plants naturally expressed oils (plant-based omega nutrition) derived from the plant.”
Growth categories for hemp products include cereals, sports nutrition and snacks, says Innova Market Insights, which reported a 76 percent jump in the bakery category for hemp applications between 2015 and 2016. And now with evolving new regulations allowing for more uses of the hemp plant such as CBD extraction and formulation, these opportunities are sure to expand.
The Canadian Government has proposed changes to existing industrial hemp regulations allowing for the extraction of CBD and its use in a wide variety of products. According to the recently released Canadian Government report, “A new pathway is proposed for NHP (Natural Health Product) submissions containing parts of the cannabis plant subject to the proposed Cannabis Act, such as products derived from cannabis flowers containing cannabinoids such as CBD. To minimize the risk of psychoactivity, the same 10 ppm THC limit would be applied to such products”. This extends to Veterinary Health Products, which are used to maintain or promote the health and welfare of animals.
Cosmetics and personal care is a growing market for hemp as consumers move toward more organic and CBD-based products. Grand View Research pegs the global market for organic personal care products at $10.6 billion. According to a report by CFN Media Group, “a recent review of available research suggested that cannabinoids could help reduce itching, modulate inflammation, and potentially treat certain skin cancers. Their anti-inflammatory and antioxidant characteristics could provide anti-aging properties, while hemp seed oil contains both omega-3 and omega-6 fatty acids to protect from sun damage.”
“CBD (a non-euphoric cannabinoid) is taking the market by storm and becoming accepted and deregulated across the globe and in Canada as well,” Carson added. “The research being conducted is proving up of the benefits of CBD and this is translating into a strong surge of demand from consumers seeking plant-based nutrition and relief from ailments and deficiencies.”
“We estimate that the hemp industry will grow to $1.8 billion in sales by 2020, led by hemp food, body care, and CBD-based products,” said Sean Murphy, Founder of Hemp Business Journal. “The data demonstrates that the hemp industry is growing quickly at 22% 5-year CAGR and being led by food and body care products.”
Further growth and opportunity
The health and wellness industry and all its subsets—including supplements, functional foods, and cosmetics—offer numerous entry points for investors to take advantage of the dynamic hemp-derived omega market. Consumer demand for more plant-based protein choices and the global awakening to the health benefits of cannabinoids will also serve as further drivers of growth for hemp-based businesses. The hemp sector is poised for significant growth in multiple consumer categories and the big differentiator as it often is in these emerging categories, will be product innovation of the inherent beneficial characteristics of hemp through solid research and development.
Ayurcann Holdings Corp. (CSE: AYUR) (the “Company” or “Ayurcann”) an integrated Canadian extraction company specializing in the processing of cannabis and hemp for the production of oils and various derivative products, announces the granting of stock options and restricted share units.
The Company has announced that it has granted incentive stock options to directors, officers, employees and consultants of the Company to purchase an aggregate of 1,000,100 common shares under the Company’s Stock Option Plan. Each option is exercisable at a price of $0.16 per common share, expires three years from the date of grant and vest six months from the date of the grant.
The Company has also granted restricted share unit grants, pursuant to the Company’s Restricted Share Unit plan, dated April 1, 2021, totaling 1,548,875 to certain eligible participants.
For further information, please contact:
Igal Sudman, Chairman, Chief Executive Officer and Corporate Secretary
Ayurcann Holdings Corp.
About Ayurcann Holdings Corp.:
Ayurcann is a leading post-harvest solution provider with a focus on providing and creating custom processes and pharma grade products for the adult use and medical cannabis industry in Canada. Ayurcann is focused on becoming the partner of choice for leading Canadian cannabis brands by providing best-in-class, proprietary services including ethanol extraction, formulation, product development and custom manufacturing.
Neither the Canadian Securities Exchange nor its Regulation Services Provider have reviewed or accept responsibility for the adequacy or accuracy of this release.
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A planned business merger between two leading cannabis producers hit a small delay this week as a critical vote got moved.
Keep reading to find out more cannabis highlights from the past five days.
Tilray delays critical shareholder meeting
On Thursday (April 15), Tilray (NASDAQ:TLRY) announced it will be postponing its shareholder vote on the fate of its merger with Aphria (NASDAQ:APHA,TSX:APHA). It will take place on April 30 instead of April 16.
Neither cannabis company offered an explanation for the change. Tilray has asked shareholders to participate in this vote regardless of how many shares they may hold. “Tilray stockholders who have not already voted, or wish to change their vote, are strongly encouraged to do so,” the company said.
This news came days after Aphria shareholders overwhelmingly voted in favor of the business transaction, with a total of 99.38 percent of shareholders voting for the deal to continue. Confirmation from Aphria Chairman and CEO Irwin Simon indicated the partnership was en route to being complete.
This past week Aphria also released financial results for the third quarter of its 2021 fiscal year, in which the firm highlights the overall direction of the company with the Tilray deal.
“We expect to have a tremendous runway for long-term sustainable growth as we build upon our existing foundation in Canada and internationally by increasing the scale of our global operations,” Simon said in a statement.
Cannabis retailer celebrates digital trend
Bidding for the piece, named “Non-Fungible Toke“ started at a price of C$4.20. The retailer plans to donate the proceeds to two charities, Second Harvest and Less.
The latter is designed to counter the carbon footprint of blockchain technology, a common criticism drawn against the rise of NFTs and other novel technologies.
As of 11:00 a.m. EST on Friday (April 16), the NFT bid was up to C$169.11.
Cannabis company news
- The Valens Company (TSX:VLNS,OTCQX:VLNCF) issued its financial report for the first quarter of its 2021 fiscal year. In its results, the company highlights a net revenue uptick of 24.7 percent from the previous quarter, resulting in C$20 million for the period.
- Trulieve Cannabis (CSE:TRUL,OTCQX:TCNNF) closed a public offering of 5 million subordinate voting shares at a price of C$50 each for total gross proceeds of C$287.5 million. The company celebrated its financial position after an offering in January, which will lead to the pursuit of merger and acquisition targets.
- Australis Capital (CSE:AUSA,OTCQB:AUSAF) appointed Jason Dyck as its new chief science officer and chairman of the firm’s scientific advisory board. Dyck previously served as an executive at Aurora Cannabis (NASDAQ:ACB,TSX:ACB), leading the scientific efforts for the cannabis producer. “I look forward to providing AUSA with advice and direction in its scientific efforts towards bringing innovations to market with immediate and significant commercial appeal,” Dyck said.
- Truss Beverage, a cannabis drinks venture co-owned by Molson Coors Beverage Company (NYSE:TAP,TSX:TPX) and HEXO (NYSE:HEXO,TSX:HEXO), released the details of its new lineup of infused beverages. Six new drinks will become available around the summer and are intended to pair with the season.
Don’t forget to follow us @INN_Cannabis for real-time updates!
Securities Disclosure: I, Bryan Mc Govern, hold no direct investment interest in any company mentioned in this article.
Partnerships with Minardi Law , Minorities for Medical Marijuana, CultivatED, and the Georgia Justice Project will include clinics and virtual events across Florida , Georgia , and Massachusetts
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) (“Trulieve” or “the Company”), a leading and top-performing cannabis company based in the United States announced today a series of expungment clinics located throughout south and central Florida as well as virtual events in Georgia and Massachusetts . The clinics are part of the Company’s celebration of the 50 th anniversary of 420.
During the month of April, Minardi Law has hosted expungment clinics and will be hosting two more as follows:
- Releaf Patient Appreciation Day, April 17 th ( Valrico )
- First Annual 4/20 Event ( St. Petersburg Beach )
At these clinics, an attorney will be present to review records and see if someone is eligible for a sealing or expungment of their records. As part of the events, Trulieve will be helping cover the costs for finger prints, legal fees, and court costs.
Trulieve is working with Minorities for Medical Marijuana (“M4MM”) to host a 4/20 Expungement Clinic, part of M4MM’s Project Clean Slate. This event will take place on Saturday, April 24, 2021 , from 9:30am – 4:30pm at Riviera Beach City Hall. Anyone seeking to take place in this event is required to register in advance at http://trulieve.cc/expungementpreregistration .
In addition, Trulieve is sponsoring the First Friday Series , a weekly virtual event from the Georgia Justice Project to help Georgia citizens with record restrictions, and is also sponsoring the Fellowship Presentation and Expungement Clinic being offered through CultivateEd and GBLS on Friday, April 23 from 3:00pm – 4:00pm . You can register for the Massachusetts expungement clinic in advance here: HTTPS://BIT.LY/2Q655KK
“Our mission as a company has always been to improve people’s lives,” said Trulieve CEO Kim Rivers . “We’ve always been dedicated to improving the communities we call home. Partnering with Minardi Law , Minorities for Medical Marijuana, Georgia Justice Project and CultivatED on these clinics was a simple decision for us; we encourage anyone seeking help with the expungement process to attend one of these clinics in your own state to start the process.”
For more information about Trulieve and the April expungment clinics, please visit www.Trulieve.com .
Trulieve is primarily a vertically integrated “seed-to-sale” company in the U.S. and is the first and largest fully licensed medical cannabis company in the State of Florida . Trulieve cultivates and produces all of its products in-house and distributes those products to Trulieve-branded stores (dispensaries) throughout the State of Florida , as well as directly to patients via home delivery. Trulieve also has operations in California , Massachusetts , Connecticut and Pennsylvania. Trulieve is listed on the Canadian Securities Exchange under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF.
To learn more about Trulieve, visit www.Trulieve.com .
SOURCE Trulieve Cannabis Corp.
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Seth Rogen’s New Cannabis Brand are Now Available at Apothecarium Dispensaries in San Francisco , Berkeley and Capitola
The Apothecarium is offering cannabis from Houseplant, the cannabis lifestyle brand founded by Seth Rogen and Evan Goldberg at its five California dispensaries. The Apothecarium has three San Francisco locations (Castro, SOMA and Marina ) and one each in Berkeley and Capitola (outside of Santa Cruz ).
“With the vast number of dispensaries in California , we put a lot of effort into identifying the right ones that align with Houseplant’s values,” said Seth Rogen , Co-Founder of Houseplant. “The Apothecarium shares the same commitment to creating a strong consumer experience that we pride ourselves on and we are thrilled to bring our three initial strains to their stores in the Bay Area.”
Houseplant is launching with three flower strains, all of which will be available at The Apothecarium, including: Diablo Wind (sativa), Pancake Ice (sativa) and Pink Moon (indica). Like their founder’s groundbreaking film “Pineapple Express”, Houseplant strains are named after weather phenomena. Each strain will be sold in a custom tin.
“We are so proud to be one of the very first dispensaries in California to offer Houseplant to our customers,” said Ryan Hudson , CEO and co-founder of The Apothecarium. “Seth, Evan and everyone at Houseplant love and respect cannabis as much as we do. We simply cannot wait to share their beautiful and delicious flowers with our guests.”
“We’ve been working with the Houseplant team for more than a year and are grateful to have a partner that shares so many of our values, including an emphasis on cannabis education, quality, reform of cannabis laws and beautifully designed, recyclable packaging.”
“Seth has been hands-on during the process, spending time with our store managers to make sure they know the products and how much care has gone into vetting and selecting the best strains. We think our guests are going to love Houseplant.”
About The Apothecarium
The Apothecarium is recognized as one of the nation’s premier cannabis dispensaries, with an emphasis on education via in-depth one-on-one consultations from highly trained cannabis consultants. The company was founded by three first cousins and two family friends in 2011. Our dispensaries are known for providing educational events that are open to the public at no cost — and for welcoming seniors, first-time dispensary visitors, and people with serious medical conditions. The Apothecarium’s flagship San Francisco dispensary was named the best-designed dispensary in the country by Architectural Digest . Patients and customers may order at our dispensaries or online for pickup or delivery at apothecarium.com [apothecarium.com] .
The Apothecarium is committed to giving back to the communities we serve. We have donated more than $400,000 in cash to community groups and nonprofits — plus more than $300,000 worth of in-kind donations.
All Apothecarium dispensaries continue to implement safety measures to protect guests and team members. Protocols include strict social distancing inside and outside the dispensaries, a mask requirement for everyone inside the dispensaries, no contact check-in procedures and ongoing sanitizing throughout the day.
CA Licenses: C10-0000523-LIC; C10-0000522-LIC; C10-0000515-LIC, C10-0000738-LIC, C10-0000706-LIC
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MISSISSAUGA, Ontario TheNewswire – April 16, 2021 Sire Bioscience Inc. (CSE:SIRE) (OTC:BLLXF) (FSE:BR1B) (CNSX:SIRE.CN) (“SIRE” or the “Company”) announces that Brian Nugent has resigned as a member of the Company’s board of directors (the “ Board ”). It has been a pleasure and a blessing to have worked with Brian Nugent over the past few years, his business acumen and tremendous experience will certainly be missed, SIRE wishes him nothing but the best in all his future endeavors.
About Sire Bioscience
SIRE is headquartered in Mississauga, Ontario with its wholly owned subsidiary PLANTFUEL® based in Denver, Colorado. SIRE is managed by a group of successful entrepreneurs who have extensive experience in the areas of consumer-packaged goods, manufacturing, logistics, and distribution. SIRE is a CPG life science company focused on the plant-based foods and supplements industry.
For additional information contact:
Sire Bioscience Inc.
Copyright (c) 2021 TheNewswire – All rights reserved.
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