Interviews

Kacey Morrissey: After Biden Win, Don’t Expect Cannabis Legalization

Even though a a Joe Biden presidency offers a rosier outlook for the US cannabis industry, a leading data expert doesn’t anticipate federal legalization in the immediate future.

Keep reading... Show less
Matt Carr: Cannabis Big Winner of 2020 Election

While the US presidential election result took some time to be determined, cannabis has been declared a big winner in the most recent American vote.

Keep reading... Show less

A Toronto-based company is set to become the first cannabis operation to transition to the real estate investment trust (REIT) model.

At the start of October, Subversive Real Estate Acquisition REIT LP (NEO:SVX.U,OTC Pink:SBVRF) announced to the market a qualifying transaction that will allow it to finish the process of becoming a special purpose acquisition company (SPAC).

Keep reading... Show less

Naturally Splendid (TSXV:NSP,OTCQB:NSPDF,FWB:50N) CEO Craig J. Goodwin says the global shift towards plant-based foods makes his company and investors well-positioned for long term success.

For over a decade, Naturally Splendid has been involved in the development of plant-based products with a particular focus on the hemp plant. “The journey that we started a decade ago, was, in fact, the right path. We see all the right trends and all the right market indicators to keep on this path,” said Goodwin.

As part of this strategy, Naturally Splendid recently partnered with one of Australia’s most popular plant-based manufacturers, BettaLife Global Food Solutions, to arrange for sale and distribution of the company’s plant-based products in North America. Naturally Splendid intends to market the BettaLife product line under its NATERA™ brand.

According to Goodwin, Naturally Splendid’s aim is to leverage BettaLife’s manufacturing experience and processes in order to establish similar facilities in its target market. “North America is the world’s largest plant-based protein market in the world. Our friends in Australia are strategic partners and very experienced operators. We have the advantage of being able to duplicate what has been successful for them in their manufacturing facility so that we can be miles ahead by leveraging a well-established blueprint,” said Goodwin. “Afterwards, our speed to market and the variety that we will be able to produce out of our own facility will give us a competitive advantage.”

The growing trend towards plant-based foods has largely focused on replacing beef, specifically the beef found in burger patties. According to Goodwin, Naturally Splendid intends to continue to develop a variety of offerings that are designed to cater to consumers of all dietary preferences, including those that simply wish to make healthier diet choices.

For a comprehensive update from Naturally Splendid CEO Craig Goodwin, watch the video above.

Keep reading... Show less

New leadership in the Canadian cannabis industry is paving the way for changing tides in the space, according to one expert market watcher. 

The Investing News Network (INN) had the chance to catch up with Monica Chadha, EY Canada’s national cannabis leader, to discuss the current cannabis landscape in Canada.

EY’s cannabis team is intricately attached to the Canadian sector, serving as a business advisor that engages with the players in the market and follows the steps taken by the entire cannabis ecosystem.

Chadha said Canadian marijuana companies are moving forward with themes of globalization as the worldwide cannabis play continues to expand.

“With the … changing of the guard and getting new executive leadership teams in, it’s certainly inviting individuals into the organization who do have that global experience and who can run a public multinational organization as international expansion occurs,” the EY researcher told INN.

While 2019 offered the first round of rotations for the Canadian cannabis market at large, the trend has continued into 2020; recently Aurora Cannabis (NYSE:ACB,TSX:ACB) joined Aphria (NASDAQ:APHA,TSX:APHA) and Canopy Growth (NYSE:CGC,TSX:WEED) in confirming a new CEO.

Near the end of 2019, following a dip in sentiment surrounding the Canadian market, Chadha wrote that in 2018, EY had done EBITDA projections for the 25 largest companies trading on Canadian exchanges. The reality eventually fell short of the projections made by EY.

When asked about the growth of brands and brand appeal with Canadian consumers, Chadha confirmed what the data has been showing: Cannabis brands in Canada have not made a significant impact yet.

“A lot of the branding and brands that percolate up to the top in terms of SKUs that gain popularity amongst consumers, it really is at this particular day and age through social media or through direct or indirect lines of communication happening in the general populous,” the EY expert said. “I think that’s what you can expect to see in the near term. It really is just based on what they’re hearing through these public forums, but less so through direct forums of what could be perceived as marketing or advertising.”

Branding in the country has faced multiple challenges given the tight regulations on promoting products and experiences related to the drug. In fact, a survey conducted this past summer found that Canadian consumers are largely ignoring branding efforts. In total, no brand was found to have recognition of over 41 percent among the 3,000 Canadian consumers surveyed.

“When product options increase and brand awareness remains low, consumers get confused. They can get decision fatigue when they do not see a product that aligns with their complex purchasing decisions,” the Brightfield Group explained in its findings. “This has led to a significant gap between consumers aware of Canadian brands and those that report purchasing them.”

Watch the video above to hear all of the comments from Chadha. And click here if you want to check out a conversation between two fund managers about the state of cannabis investments.

Don’t forget to follow us @INN_Cannabis for real-time updates!

Securities Disclosure: I, Bryan Mc Govern, hold no direct investment interest in any company mentioned in this article.

Editorial Disclosure: The Investing News Network does not guarantee the accuracy or thoroughness of the information reported in the interviews it conducts. The opinions expressed in these interviews do not reflect the opinions of the Investing News Network and do not constitute investment advice. All readers are encouraged to perform their own due diligence.

Keep reading... Show less

Cannabis as a business is thriving in the US, and the industry is about to enter a critical time as Americans prepare to vote.

Keep reading... Show less