Fire & Flower Holdings (TSXV:FAF) announced it has reached C$25 million in system sales in the legalization of adult-use cannabis in Canada.
As quoted in the press release:
“As the adult-use cannabis market continues to develop across Canada, this significant sales milestone demonstrates Fire & Flower’s ability to open and operate best-in-class retail stores across the country,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “Our Hifyre digital platform including our Click & Collect service along with our retail experience team have been key drivers in achieving our level of sales.”
Since adult-use legalization, Fire & Flower has processed more than 375,000 transactions. This level of customer engagement provides Fire & Flower with the ability to gain consumer insights and curate its product assortment to the evolving preferences of consumers.