INDIVA (TSXV:NDVA) was recently featured in an article published by WARC – an online service featuring the latest trends in marketing and brand communications. The article weighs in on cannabis companies needing to adopt stronger marketing strategies in order to be successful in this industry.
The article mentions that companies need to rethink brand names, since hundreds of cannabis companies and products start with the same first five letters: “canna.” With that in mind, tarticle refers to INDIVA’s out-of-the-box approach when it comes to brand identity described as a “new clean aesthetic” – at the Toronto conference.”
“The logo pays homage to our past and the history of the cannabis legalization movement without retaining the clichés of cannabis counter-culture,” explained Koby Smutylo, Chief Operating Officer, INDIVA.
To read the full interview, click here.