The California cannabis market offers a massive opportunity for cannabis companies looking to establish brand dominance in the growing American marketplace. 

The legalization of cannabis across the US has created a new wave of opportunities as states begin to take matters into their own hands, legalizing state-wide cannabis markets in a number of jurisdictions. Of the states that have legalized cannabis, California leads the way with one of the most well-established cannabis industries in the country. According to Marijuana Business Daily, the California cannabis market generated approximately US$50 billion in demand in 2018.

The dominance of the California cannabis market is partly due to the state’s massive economy. California is home to over 39 million citizens who together generate a gross domestic product of US$2.74 trillion. According to ArcView and BDS Analytics, the California cannabis industry makes up one-third of the national marketplace at US$5.1 billion. This opportunity is partly due to the emergence of mainstream cannabis consumers, many of whom are abandoning alcohol and more traditional recreational products in favor of cannabis and cannabis-derivative products like edibles, extracts, tinctures and more.


Based out of California, Next Green Wave Holdings (CSE:NGW,OTCQX:NXGWF) is targeting this emerging class of American cannabis consumers through its portfolio of brands, including Loki Naturals Love Biscuits, HartLuck, King Louie Cannabis, Lurking Class X Sketchy Tank, Junkyard Cannabis, Toy Machine CBD, OSS, Thorn St. Brew Bomb and No Jumper. Next Green Wave recently completed its first harvest in California, where 14 flowering rooms are now fully stocked.

The following infographic, sponsored by Next Green Wave, is designed to educate investors regarding the potential of the American cannabis market.

premium american cannabis
Click to view the full infographic



As investors continue to prioritize cannabis opportunities in the US, market watchers expect mergers and acquisitions (M&A) to play a role in the future for Canadian companies.

A consolidation trend has been expected in the Canadian cannabis space for some time now based on the size of the market compared to the number of operations in the country.

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The product will include polyphenols known to have significant health benefits.

BioHarvest Sciences Inc. (CSE: BHSC) (“BioHarvest” or the “Company”) has reached an important milestone in its development program of additional Nutraceuticals. The olive-based Nutraceutical product scheduled for market availability in the second half of 2022 will contain the following unique matrix of polyphenols: hydroxytyrosol, trosol, and verbascoside. These compounds are the major polyphenols in naturally grown olives and are responsible for the high antioxidant activity of olives and olive oil. Importantly, the BioHarvest olive-based Nutraceutical product will provide all the benefits of olives and olive oil with a low calorie count per serving.

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Cresco Labs (CSE:CL) (OTCQX:CRLBF) (“Cresco” or the “Company”), one of the largest vertically integrated multistate cannabis operators in the United States, announced today that it will report financial results for the fourth quarter and full year ended December 31 st , 2020 on Thursday March 25 th , 2021 before the market opens.

The Company will host a conference call and webcast to discuss its financial results and provide investors with key business highlights on Thursday March 25 th , 2021 at 8:30am Eastern Time (7:30am Central Time).

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 Canopy Growth Corporation (TSX: WEED) (NASDAQ: CGC) (“Canopy Growth” or “the Corporation”) announced today that EVP & CFO Mike Lee will be participating in a fireside chat at the BofA Securities Virtual Consumer & Retail Technology Conference on Thursday, March 11, 2021 at 9:30am ET .

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Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company”). The Company announces that further to its press release dated March 2, 2021, it has obtained TSX Venture Exchange approval to extend the closing date of its previously announced private placement of units (“Units”) until April 7, 2021. Each Unit is comprised of one (1) common share and one (1) warrant, exercisable for one common share at price of $0.11 per share, for a period of three (3) years from the date of Closing. The Company applied to extend the date of closing to allow a greater number of interested investors to participate.

For more information regarding the Company or the offering, please contact, or

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