Inner Spirit Holdings (CSE:ISH) CEO Darren Bondar outlines the company’s proprietary brands and strategic partnerships.

In the interview below, Bondar explains how the company’s low-CAPEX business model allows it to give back to the communities in which it operates.


He also discusses the company’s strategic partnerships with Auxly Cannabis Group (TSXV:XLY) and Newstrike Brands (TSXV:HIP), and how they are setting the company up for success. Below is a transcript of our interview with Inner Spirit CEO Darren Bondar. It has been edited for clarity and brevity.

Investing News Network: Please give our investor audience an overview of Inner Spirit and its innovative business model.

Inner Spirit CEO Darren Bondar: Inner Spirit is a franchise retail company targeting the recreational cannabis space. We are not a grower. Our objective is to sell cannabis franchises under the Spiritleaf brand across Canada. We operate under a low-CAPEX business model, which allows us to distribute our own proprietary strains through our Spiritleaf stores as well as brands sourced from local producers.

INN: What are the brands that sit under the Inner Spirit umbrella? How does the company distribute these to consumers?

DB: We are planning to open Spiritleaf-branded stores, which are named after our primary cannabis brand, throughout Canada in our various locations in BC, Alberta, Saskatchewan and hopefully, Manitoba and Ontario. All of our proprietary brands will be distributed directly through our stores. Aside from our Spiritleaf brand, we have four other proprietary brands: Stone Selects, Ruby, Prairie Flower and Spirit Joints.

INN: Please tell us about your partnerships. What is the strategy behind Inner Spirit’s partnership strategy?

DB: We have two key partnerships in the cannabis space. Our first partnership is with Auxly, formerly known as Cannabis Wheaton. In addition to their strategic investment and our distribution agreement with them, Auxly is a great strategic partner. They’re very connected within the cannabis community and have an interest in 17 licensed producers. As per our agreement, Inner Spirit will be distributing Auxly’s brands in all of our stores and in return they will provide us with some of the inputs for our own proprietary cannabis brands.

Our second key partnership is with Newstrike. Newstrike is best known for its collaboration with the Tragically Hip. Our partnership with Newstrike involves integrating their Up Cannabis brand in each of our stores in an area we’re calling the “Up Lounge.” The lounges will promote Up Cannabis and Canadian music, and will as act as a charity center that will contribute to the Gord Downie and Chanie Wenjack fund. The lounge area will also provide information about indigenous reconciliation.

INN: Inner Spirit has a dedicated commitment to its community. How does that fit into the company’s business model?

DB: We believe that it’s important for retailers and brands to be invested in the community, and this is an important part of our business model. To align with this mandate, we created the Spirit Fund to support the communities that we operate in. We will be collecting a portion of every sale we make and reinvesting that money back into our communities through donations and grants. Not only do we get to help our community, but it also allows us to promote our brand while complying with the restrictive advertising requirements outlined in the Cannabis Act.

INN: Savvy investors understand the value of a strong and experienced management team. Are there any members of your management team that you would like to highlight?

DB: We have a synergistic team that has worked together for a number of years, and we’re all experienced retailers and franchisors. Some of the team has been around for over 10 years and helped build the Watch It! business. We also have an experienced board of directors whose experience is based in the capital markets, legal and retail industries.

CEO interviews are part of investor education campaigns for clients advertising on the Investing News Network. Important news is contextualized by CEOs, and the resulting interviews are disseminated to the Investing News Network audience because they have value to market watchers.

The Investing News Network interviews a CEO for an understanding of their perspective on the company, the investment potential of the company and market news related to the company. The information contained here is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities.

Centurion to acquire a Disruptive Water-Soluble Cannabinoid Technology Platform Delivering Rapid Onset, Increased Bioavailability, Premium Taste Profiles and Highly Competitive Cost Structure

Centurion Minerals Ltd. (TSXV: CTN) (FSE: XJCB) (“Centurion” or the “Company”) is pleased to announce that it has entered into an Amalgamation Agreement dated February 17, 2021 (the “Agreement”), with HAI Beverages Inc. (“HAI”), whereby Centurion will acquire 100% of the outstanding shares and assets of a wholly-owned subsidiary of HAI (“NewHAI) in exchange for common shares of Centurion (the “Acquisition” or “Transaction”). NewHAI holds all material assets of HAI and the Acquisition will constitute a reverse take-over (“RTO”) of the Company.

Keep reading... Show less

Cresco Labs (CSE:CL) (OTCQX:CRLBF) (“Cresco” or the “Company”), one of the largest vertically integrated multistate cannabis operators in the United States, announced today its participation in the following investor conferences:

  • Needham 2nd Annual Virtual Cannabis Conference – March 3 rd , 2021 – Management will participate in virtual one-on-one meetings.
  • 33rd Annual Roth Conference – March 15 th -17 th , 2021 – Charlie Bachtell, CEO and Co-Founder, will participate in a Fireside Chat and management will later participate in virtual one-on-one meetings on April 7 th .
  • Stifel Multi-Sector Conference – April 21 st , 2021 – Management will participate in virtual one-on-one meetings.

About Cresco Labs

Keep reading... Show less

Green Thumb Industries, a leading cannabis consumer packaged goods company and owner of Rise™ Dispensaries, is expanding key partnerships and creating scholarships earmarked for those from communities most impacted by the war on drugs as part of its corporate social responsibility program. The scholarships will be granted to a total of four students for programs at the Cleveland School of Cannabis in Ohio and Olive-Harvey College in Illinois. Additionally, Green Thumb will continue its support of Cabrini Green Legal Aid and partner with the North Lawndale Employment Network in Chicago as part of ongoing collaborations that include financial support, volunteerism and awareness initiatives.

Building on the foundation of Green Thumb’s LEAP initiative, which provided pro-bono support for social equity license applicants in Illinois and which will soon offer business incubator resources to newly awarded social equity entrepreneurs, these impactful partnerships mark a critical next step in prioritizing diversity, equity, and inclusion in the cannabis industry.

Keep reading... Show less

All five flavours of the Company’s KOIOS™ nootropic beverage product are now being carried by Jensen’s, a regional supermarket chain operating in the San Diego, Los Angeles, and Palm Springs areas of Southern California. This placement of KOIOS™ follows several other recent placements of the Company’s beverage products in regional supermarket chains across the United States as part of a strategy to passively build market share in specific geographical areas.

Koios Beverage Corp. (CSE: KBEV; OTC: KBEVF) (the “Company” or “Koios”) is pleased to announce that the full range of five flavours of its KOIOS ™ nootropic beverages can now be purchased at all grocery stores operated by Jensen’s Foods (“Jensen’s”), a long-established family-owned grocery chain operating in the San Diego, Los Angeles, and Palm Springs areas of Southern California. In a press release dated February 19, 2021 the Company announced another chain-wide placement of KOIOS ™ nootropic beverages on the west coast of the United States with Market of Choice in Oregon. With this placement of KOIOS ™ in Jensen’s supermarkets, the Company’s beverage products are now carried in approximately 180 retail stores on the west coast, out of a total of more than 4,000 retail stores nationwide.

Keep reading... Show less

 Lobe Sciences Ltd. (CSE: LOBE) (OTC Pink: GTSIF) (“Lobe” or the “Company”) announces that Philip Young, CEO and Director, and Maghsoud Dariani, Chief Science Officer will be presenting on Thursday, February 25th, 2021 at 5:45 pm EST at “The Gold Standard in Psychedelic Investment, Psychedelic Capital Virtual Investment Conference”, a platform showcasing the top companies, latest IPOs, newest opportunities, and deepest industry insights.

As a presenting sponsor, the Company will connect directly with some of the earliest moving investors in the psychedelic industry and reach an audience of 2,000+ investors. Presentations are 30 minutes in length, with 10 minutes allocated to a one-on-one Q&A session with the audience.

Keep reading... Show less