An outdoor growing license has opened the door to premium organic product and extracts for the upcoming edibles and infused market, says an executive at a Canadian marijuana producer.

Jeannette VanderMarel, co-CEO of 48North Cannabis (TSXV:NRTH), told the Investing News Network (INN) about the company’s recently obtained outdoor growing license for its Good Farm facility in Ontario.

VanderMarel told INN that a higher cost is expected with organic product since it will be promoted as higher quality. She hopes there will be a higher profit margin for the firm thanks to its planned organic offerings.

US Election 2020 and Cannabis

Investing in cannabis? Read what experts have to say about cannabis and the US Election!

The critical license for 48North was confirmed by Health Canada in May. Alison Gordon, co-CEO of the company, said in a press release that consumer packaged goods brands that are looking to enter the marijuana market will need a quality, low-cost and organic producer.

VanderMarel was a speaker at the “US Expansion: Executing a Go-To-Market Strategy” panel at the Lift & Co. (TSXV:LIFT,OTCQB:LFCOF) Cannabis Expo in Toronto. During her time on stage, the executive said Canadian firms can tap partnerships with leaders in the US that don’t directly relate to growing the plant.

“We (are partnered) with several US companies to bring well-known brands from the US and take their IP, their technology, their scientists and help them replicate those products in our facility using Canadian cannabis,” she said.

The firm has a conservative estimate that its outdoor production will produce a yield of 40,000 kilograms. From that resulting product, 80 percent will be used for extraction and processing purposes, while the remaining 20 percent will be allocated to provincial distribution as organic dried flower product, according to VanderMarel.

On Monday (June 17), the firm uploaded a video showcasing its outdoor growing execution and announcing the official planting of 250,000 cannabis plants.

For more on what VanderMarel had to say, watch the interview above. You can also click here to see our full Lift & Co. Cannabis Expo playlist on YouTube.

Don’t forget to follow us @INN_Cannabis for real-time updates!

Securities Disclosure: I, Bryan Mc Govern, hold no direct investment interest in any company mentioned in this article.

Editorial Disclosure: The Investing News Network does not guarantee the accuracy or thoroughness of the information reported in the interviews it conducts. The opinions expressed in these interviews do not reflect the opinions of the Investing News Network and do not constitute investment advice. All readers are encouraged to perform their own due diligence.

Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Aurora Cannabis Inc. (NYSE: ACB) between February 13, 2020 and September 4, 2020, inclusive (the “Class Period”), of the important December 1, 2020 lead plaintiff deadline in the securities class action. The lawsuit seeks to recover damages for Aurora investors under the federal securities laws.

To join the Aurora class action, go to or call Phillip Kim, Esq. toll-free at 866-767-3653 or email or for information on the class action.

Keep reading... Show less

Pawar Law Group announces that a class action lawsuit has been filed on behalf of shareholders who purchased shares of Aurora Cannabis Inc. (NYSE: ACB) from February 13, 2020 through September 4, 2020, inclusive (the “Class Period”). The lawsuit seeks to recover damages for Aurora Cannabis Inc. investors under the federal securities laws.

To join the class action, go here or call Vik Pawar, Esq. toll-free at 888-589-9804 or email for information on the class action.

Keep reading... Show less

The Israeli cannabis market is picking up with a new supply deal from a Canadian producer.

Also this week, new data showed sales of Canadian cannabis edible products may be stalling.

Keep reading... Show less

The Israeli cannabis market is picking up as a Canadian producer announced a new supply deal in the country.

Also this week it was shown the sales of Canadian cannabis edible products may be stalling, according to new data.

Keep reading... Show less

The Portnoy Law Firm advises investors that class action lawsuits have been filed on behalf of investors in the following publicly traded companies. Shareholders interested in taking an active role in these cases have until the deadlines indicated below to petition the court. There is no cost or obligation to you. See below for more information on these cases.

Credit Acceptance Corporation investors (NASDAQ: CACC); December 1, 2020 deadline, click here to join .

Keep reading... Show less