Canada’s decision to legalize the recreational use of cannabis has allowed the rise of an emerging investment market. The cannabis public sector has become one of the most followed industries for investors. 

As such, the Investing News Network brings investors a collection of stories on the critical transition and its impact on the public markets.

The legalization of adult-use cannabis will create an entire new market across Canada through the opening of retailers offering these products.

Each province has been tasked with determining the best approach for these stores and the restrictions implemented to those seeking to open shops.

The management of these shops will be restrictive by nature, with age limits and having control overseeing the product itself, making it very important for the operators of these stores to have prepared staff.

Some of these retailers have been receiving training for its staff, from cannabis company Lift & Co. (TSXV:LIFT), through deals with some provinces and companies looking to set up shops.

To date, Lift has earned deals to train staff members from the Nova Scotia Liquor Corporation (NSLC), Prince Edward Island Cannabis Management Corporation (PEICMC) and from cannabis producer Delta 9 (TSXV:NINE) and Spiritleaf, a subsidiary of Inner Spirit Holdings (CSE:ISH).

Lift has even announced a retail trade show—which will take place in Calgary, Alberta later this year—where retailers, suppliers and licensed producers (LPs) will all gather. Its certification program will also be showcased.

In an exclusive interview with the Investing News Network (INN), Matei Olaru, CEO of Lift, said the company wants to become the “no-brainer choice” for the brass of retailers coming from Alberta, BC and Ontario.

The Lift retail training consists of either an intensive five-day work program with quizzes and practices or a two-day certification course delivered online with additional in person training.

Once completed, the staff obtains a certification that must be renewed each year.

Olaru said the training covers cannabis categories and their significance, legislation in the appropriate province, consumption methods and the various products available.

Darren Bondar, president and CEO of Spiritleaf, said the training from Lift would prepare all staff members to “talk skillfully about cannabis in a way that is responsible, with a strong level of product knowledge.”

The training also includes an exclusive component—a built in collaboration with the Mothers Against Drunk Driving (MADD) group.

“Effective training programs for retail sales staff are vital to responsible recreational cannabis sales and consumption,” MADD Canada CEO Andrew Murie said in the announcement.

Will legal stores gain trust from existing cannabis consumers?

Questions remain of the actual phaseout for black market operations and current dispensaries which have gained the trust and return of frequent users of cannabis.

Unlicensed operations of cannabis are expected to continue and, perhaps, even thrive as the legal market is projected to face a shortage of product following legalization.

Olaru argues that the legal shops will end up winning over customers with clearer answers on the product sold.

The stores Lift is working with will allow customers to use a tablet tool called Cannabis Concierge, which is based from the data the company has been collecting through consumer reviews and official product information.

Olaru said the tool will offer specific SKU information for every product on store shelves.

“I actually think we’re in a position to provide a better service than you can currently get in the black market and the data asking current black market consumers support that,” Olaru said.

Investor takeaway

It will be critical for cannabis investors to see the results of the first few weeks of sales when leading product will start appearing through retailers.

While key markets such as B.C. and Ontario will not offer extensive physical retail offers on day one, in the long term investors will want to know how these stores move the product from producers in the public markets.

Don’t forget to follow us @INN_Cannabis for real-time news updates!

Securities Disclosure: I, Bryan Mc Govern, hold no direct investment interest in any company mentioned in this article.

Editorial Disclosure: Inner Spirit Holdings is a client of the Investing News Network. This article is not paid for content.

The Investing News Network does not guarantee the accuracy or thoroughness of the information reported in the interviews it conducts. The opinions expressed in these interviews do not reflect the opinions of the Investing News Network and do not constitute investment advice. All readers are encouraged to perform their own due diligence. 

Trulieve to donate $20,000 in scholarship funding and $15,000 to support leadership development

Trulieve Cannabis Corp . (CSE: TRUL) (OTC: TCNNF), a leading and top-performing cannabis company in the United States today announced a new partnership with the Thurgood Marshall College Fund (TMCF), the nation’s largest organization exclusively representing the Black College Community. Trulieve will donate $20,000 to help fund several college scholarships awarded to students who are attending one of the organization’s member-schools as part of Trulieve’s diversity, equity, and inclusion initiatives. The $15,000 in talent funding is earmarked to support TMCF’s internship program, reaching a diverse talent pool of students and alumni from their 47 member-schools to provide immersive experiences at Trulieve.

Keep reading... Show less

The new dispensary expands patient access to Florida’s largest inventory of medical cannabis products

Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) (“Trulieve” or “the Company”), a leading and top-performing cannabis company based in the United States announced today the opening of a brand-new Florida dispensary, the Company’s 80th nationwide. The new location marks the Company’s first in Tamarac and third in Broward County expanding patient access to Florida’s largest and broadest assortment of high-quality medical cannabis products.

Keep reading... Show less

Revive Therapeutics Ltd. (“Revive” or the “Company”) (CSE: RVV, USA: RVVTF), a specialty life sciences company focused on the research and development of therapeutics for medical needs and rare disorders, is pleased to announce an update on the Company’s U.S. Food & Drug Administration (“FDA”) Phase 3 clinical trial (the “Study”) to evaluate the safety and efficacy of Bucillamine in patients with mild to moderate COVID-19.

With its recent $23 million dollar financing, the Company plans to aggressively expand from 14 clinical sites to up to 50 clinical sites to meet the next enrollment goals for the Study in Q2-2020. The Study is a randomized, double-blinded, placebo-controlled trial and the safety and efficacy data analyzed at each interim analysis timepoint of 210, 400, 600 and 800 completed patients are only made available to the Independent Data and Safety Monitoring Board (“DSMB”) for review and recommendations on continuation, stopping or changes to the conduct of the Study. In the event of any serious safety concerns, the DSMB would be notified to determine any risks and provide its recommendations. To date, in this initial 210 interim point there have been no serious safety concerns that required the DSMB to be notified.

Keep reading... Show less

HempFusion Wellness Inc. (TSX:CBD.U) (OTCQX:CBDHF) (FWB:8OO) (“HempFusion” or the “Company”), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, is pleased to announce that its common shares have been approved for DTC full-service eligibility in the United States by the Depository Trust Company (“DTC”) and can now be both traded and serviced through DTC’s electronic book-entry system.

DTC is a subsidiary of the Depository Trust & Clearing Corp. (“DTCC”) that provides clearing and settlement services for the financial markets and settles the majority of securities transactions in the United States. This electronic method of clearing securities speeds up the receipt of stock and cash and thus accelerates the settlement process for investors and brokers, enabling the stock to be traded over a much wider selection of brokerage firms.

Keep reading... Show less

CFN Enterprises Inc. (OTCQB: CNFN) (CFN Media) partners with FMW Media Works LLC to produce a regular series on the global cannabis markets to air on major financial news networks across the US. Initial segment features leading cannabis analyst and US Multi-State Operator (MSO)

CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the leading media network dedicated to the global legal cannabis, CBD and psychedelics industries, today announced that its inaugural news segment on the cannabis markets, “Cannabis Market Outlook for 2021,” will air on Bloomberg, Newsmax and Fox Business.

Keep reading... Show less