MassRoots, Inc. (OTCQB:MSRT), one of the most active technology platforms for medical cannabis consumers, is proud to announce it has partnered with the Marijuana Industry Group (“MIG”) and Lyft to minimize impaired driving on 4/20 and beyond. Lyft launched a safe rides campaign in partnership with the Colorado Department of Transportation geared at ensuring the tens of thousands of cannabis consumers in Colorado remain cognizant of the safety of all drivers on the road, and MIG and the Colorado Department of Transportation, in collaboration with the Colorado Task Force For Drunk and Impaired Driving, have been working in collaboration for years on the reduction and prevention of impaired driving and have implemented coordinated public awareness and messaging strategies designed to minimize impaired driving.
“The week of 4/20 is the cannabis industry’s holiday season and, in conjunction with the Marijuana Industry Group and Lyft, are proud to have MassRoots promote responsible transportation choices,” stated MassRoots CEO Isaac Dietrich. “We encourage our community of over a million of the world’s most passionate cannabis consumers to take a Lyft home this afternoon, and any time they are impaired.”

This partnership signifies an agreement among a diverse set of stakeholders that public safety is the primary priority during and after the 4/20 festivities. It demonstrates that the cannabis business industry, a cannabis tech company, a rideshare company and government/public interests can work cooperatively to protect the rights of all Colorado residents and visitors, cannabis-consumer or otherwise.
“Today is a chance for us to celebrate the progress of legal cannabis. This day isn’t just about ourselves, it’s about our responsibility as the first taxed and regulated state to demonstrate that legalization and regulation works, for those who don’t yet have this protection.  Businesses, activists, advocates, and visitors have an opportunity to be an example as the country, and the world, watch.  No matter who you are, or how you celebrate, we all ask that you do it responsibly. And if you consume, plan ahead and don’t drive impaired – today, tomorrow, and beyond,” said Marijuana Industry Group executive director Kristi Kelly. Marijuana Industry Group represents licensed cannabis businesses in Colorado and advocates for policy and regulation to create safe environments for the industry, patients, customers and the community.
About Marijuana Industry Group (MIG)
Marijuana Industry Group (MIG), the leading cannabis trade association for Colorado’s licensed businesses, was founded in 2010 by cannabis business owners and supporters to help craft Colorado’s earliest medical marijuana regulatory framework – which was the world’s first licensed, taxed and regulated model. MIG has cultivated strong relationships at the highest levels of state and local government, allowing for real-time education, access, and advancement of practical policy.  As the oldest and largest trade association in the state, MIG represents the interests of, and advocates on behalf of, the rapidly evolving needs of the leaders of regulated marijuana industry in Colorado.
About MassRoots
MassRoots is one of the largest technology platforms for the regulated cannabis industry. The company’s mobile apps enables consumers to provide community-driven reviews of cannabis strains and products, enabling consumers to make educated cannabis purchasing decisions. MassRoots is proud to be affiliated with the leading businesses and organizations in the cannabis industry, including the ArcView Group and National Cannabis Industry Association. For more information, please visit MassRoots.com/Investors.
About Lyft
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S and is available in more than 300 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.
Forward-looking Statements
Certain matters discussed in this announcement contain statements, estimates and projections about the growth of MassRoots’ business, partnerships, new features, and related business strategy. Such statements, estimates and projections may constitute forward-looking statements within the meaning of the federal securities laws. Factors or events that could cause our actual results to differ may emerge from time to time. MassRoots undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The recipient of this information is cautioned not to place undue reliance on forward-looking statements.


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Source: www.prnewswire.com

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