MedReleaf (TSX:LEAF) introduced the details for its new adult-use recreational brand named San Rafael ’71.
As quoted in the press release:
San Rafael ’71 has been designed with the classic consumer in mind, one of the largest segments of the Canadian cannabis market. San Rafael ’71 is for adults who are discerning and knowledgeable about cannabis products and those who value quality and an authentic experience.
To mark the launch and to introduce Canada to the brand, the company has partnered with one of Canada’s most well-regarded brewers, Amsterdam Brewing, to develop and launch the first San Rafael ’71 product, 4:20 Pale Ale.
“While cannabis aficionados eagerly anticipate the day they can buy legal products, we thought we’d offer the San Rafael ’71 4:20 Pale Ale for them to enjoy while they wait,” noted Darren Karasiuk, VP Strategy at MedReleaf. “San Rafael’71 4:20 Pale Ale does not contain any cannabis, but it will take you back to where it all began and introduce Canadians to the spirit of adventure, exploration and freedom at the heart of 4:20.”