Naturally Splendid (TSXV:NSP) announced today that it has secured a retail relationship, through its Western Canadian distributor Anipet Animal Supplies, to distribute it’s all-natural pet care line, PawsitiveFX, with the Bone & Biscuit Company.
As quoted in the press release:
The Bone & Biscuit Company opportunity was secured at Anipet’s dedicated buyer show earlier this month where they took orders for PawsitiveFX products from upwards of fifteen new stores on the day, before counting The Bone & Biscuit Company’s stores. The final number of new outlets for PawsitiveFX will be determined during September after Anipet produce their final report from the buyer show.
The Bone & Biscuit Company’s mandate is two-fold; firstly to provide high quality natural products to discerning, health conscious pet owners, and secondly to aggressively expand their reach by opening 5 – 10 new stores every year. The chain opened its first store in Edmonton, Alberta in 2008 and has grown to eighteen outlets. At the time of writing they have three more stores coming soon, which will bring their total number to 21. This approval for listing the PawsitiveFX pet care line in their stores places the Burnaby, BC based brand in an expanding, dynamic retail chain perfectly aligned in terms of audience and strategy.
Naturally Splendid CEO, Craig Goodwin, said:
The pet industry in the United States is a $60 billion a year industry. We are committed to delivering the same high quality of products to the pet market that we have developed for human applications. Additionally, we see a multitude of pet product opportunities for our plant based ingredient line, including HempOmega, which is available through our BC Ingredients Division (www.bcingredients.com). Securing clients such as The Bone & Biscuit are the fundamental steps that will see the Pawsitive FX line prosper.