Naturally Splendid Enterprises Ltd.’s 100-per-cent owned pet care line, PawsitiveFX, is now carried in over 80 retail stores in Western Canada thanks to an aggressive push from the distributor Anipet Animal Supplies. Anipet’s team has opened 55 new stores since Sept. 1, including a range of large chain stores such as Mr. Pets, Bosleys by Pet Valu, Pet food n’ More, Petland and Global Pet. Founded in 1976, Anipet’s reach extends across Canada throughout the Pet Specialty Channel, reaching over 1,000 retailers that include Global Pet Foods, Mr. Pets, Petland, Pet Food N’ More, Tisol and Total Pet. Anipet is the premium distributor of choice in Western Canada for some of the industry’s best-selling brands such as Merrick Pet Care, Natural Balance, Greenies, Petcurean and Petmate and WellPet.
In addition, the British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) will also be selling PawsitiveFX products in select branches, starting with their new retail location in the main Vancouver shelter. Naturally Splendid’s intention is to have other BC SPCA branches follow suit, as well as SPCAs and humane societies elsewhere in Canada. BC SPCA is a not-for-profit organization dedicated to protecting and enhancing the quality of life for domestic, farm, and wild animals in British Columbia. The BC SPCA provides emergency medical care, protection and shelter for more than 34,000 animals each year through various branches and adoption centres throughout B.C.
Naturally Splendid CEO, Craig Goodwin, stated:
The pet industry in North America is massive and still growing. The Canadian market reached sales of $6.6-billion in pet related items in 2012 and is expected to grow to $8.3-billion by 2018. And according to the American Pet Products Association, annual sales in the American pet market exceeds $61-billion dollars annually with the majority of those sales targeted to nutrition and pet care (1). We believe the PawsitiveFX product line to be an excellent entry level point into this market.