Organigram Holdings (TSXV:OGI) announced a new cannabis brand for the recreational market in Canada.
As quoted in the press release:
Trailblazer was developed in rapid response to ongoing discussions with Organigram’s jurisdictional and retail partners across Canada and their focus on offering high value offerings. “Our brand strategy is creative and thoughtful, based on a concerted effort to wholly understand our current and future customers,” explains Ray Gracewood, Chief Commercial Officer, Organigram.
“We always want to be nimble enough to respond to what our partners need. Across the country, the message has been clear that a high value, quality product is an important consideration for customers and an effective tool to help combat the black market for cannabis. Trailblazer delivers on both those fronts.”
The brand concept behind Trailblazer is a celebration of the end of prohibition, Gracewood says.