With panel discussions on the evolution of cannabis, both as a product and as a sector, RNMKR, a media agency, hosted several prominent cannabis personalities to discuss the future of the market.
A breakfast event last Friday (April 20) featured two different panels, one honing in on how Canada is poised to raise large amounts of capital in the cannabis space, and the other focusing on the impact of marijuana finding its way to retailers.
In a conversation with the Investing News Network (INN), Matei Olaru, CEO of Lift & Co., formerly branded as Lift, predicted that the cannabis market will see another big surge just before legalization happens in Canada, but gave a word of caution to investors for afterwards.
“I would expect [a surge] right before it happens, people pricing in anticipation, and then I would anticipate a couple quarters of medium [lulls] and then actually quite a bit of a correction,” Olaru told INN.
“When you see a lot of these producers with very high valuations not being able to make the revenue that supports the valuations, [it’s] because [they’re] not big enough to sell enough product, or they just couldn’t lock up supply,” he added.
The first panel discussion touched on how the different regulations cannabis will see upon legalization will affect factors like stock prices, the sector as a whole and the way companies operate moving forward.
Lending investor guidance was John Prentice, CEO of Ample Organics, who described his experience trying to raise capital in the market years earlier. He also touched on what current startups and hopeful investors need in order to obtain it.
“Capital will be easier if you have a good plan, an addressable market, you have somewhere to go and you have revenue potential,” Prentice said during the first panel. “If that’s not there, it’s going to be just as difficult as it was [four years ago].”
The second panel of the day focused more closely on cannabis as part of the retail space and mainstream market, including the introduction of the Ontario Cannabis Store, the province’s soon-to-be official regulated cannabis store.
Irie Selkirk, Emblem Cannabis’ (TSXV:EMC) market actuator, was part of this panel and spoke on the importance of educating consumers to help eliminate the stigma attached to cannabis consumption.
“I think as long as that brand and experience is steeped with authenticity and education, that it’s going to gain [the] trust of the consumer,” Selkirk told INN.
Don’t forget to follow us @INN_Cannabis for real-time updates!
Securities Disclosure: I, Olivia Da Silva, hold no direct investment interest in any company mentioned in this article.
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Meanwhile, a Canadian cannabis producer began offering CBD beverages in the US, another move that shows how interested Canadians are in the overall US cannabis market at the moment.
Some pretty important news out of health and wellness; beverage and natural products company BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) this week. For those of you following the Company with us, stay tuned.
As investors continue to prioritize cannabis opportunities in the US, market watchers expect mergers and acquisitions (M&A) to play a role in the future for Canadian companies.
A consolidation trend has been expected in the Canadian cannabis space for some time now based on the size of the market compared to the number of operations in the country.
BioHarvest Sciences Inc. Unveils the Unique Polyphenolic Content of Its Upcoming Olive-Based Nutraceutical
The product will include polyphenols known to have significant health benefits.
BioHarvest Sciences Inc. (CSE: BHSC) (“BioHarvest” or the “Company”) has reached an important milestone in its development program of additional Nutraceuticals. The olive-based Nutraceutical product scheduled for market availability in the second half of 2022 will contain the following unique matrix of polyphenols: hydroxytyrosol, trosol, and verbascoside. These compounds are the major polyphenols in naturally grown olives and are responsible for the high antioxidant activity of olives and olive oil. Importantly, the BioHarvest olive-based Nutraceutical product will provide all the benefits of olives and olive oil with a low calorie count per serving.
Cresco Labs (CSE:CL) (OTCQX:CRLBF) (“Cresco” or the “Company”), one of the largest vertically integrated multistate cannabis operators in the United States, announced today that it will report financial results for the fourth quarter and full year ended December 31 st , 2020 on Thursday March 25 th , 2021 before the market opens.
The Company will host a conference call and webcast to discuss its financial results and provide investors with key business highlights on Thursday March 25 th , 2021 at 8:30am Eastern Time (7:30am Central Time).