Phivida Appoints Former Senior Executive Officer of Red Bull, Samsung, Microsoft as New Chief Marketing Officer
Phivida Holdings Inc. (“Phivida” or the “Company”) (CSE:VIDA) is pleased to report the formal appointment of Mr. Michael Cornwell to the senior executive team as Chief Marketing Officer (CMO). Mr. Cornwell is a former Chief Marketing Officer for Samsung and Microsoft and Marketing Director at Red Bull Canada and will commence the role of CMO at Phivida on February 15th, 2018.
Mr. Cornwell has extensive expertise in; brand marketing, new product development, corporate communications, digital marketing, and advertising for globally recognized brands. At Red Bull, Mr. Cornwell managed the company’s Western Canadian business operation and was responsible for marketing, channel sales and distribution and supplier relationships along with managing its brand and experiential marketing team. The original Red Bull Canada team were part of growing the energy drink category in Canada and they established the Red Bull brand as a leader in the category through aspirational and experiential marketing strategies.
During his tenure at Samsung and Microsoft, Cornwell managed the executive leadership of the marketing department and contributed to significant marketing share and revenue growth exceeding USD $500 million.
“I am excited to join Phivida as we develop and build the business around a new growth category of CBD infused functional foods and beverages. Mr. Cornwell said. “Phivida is well-positioned as consumer markets trend towards organic, plant-based nutrition and supplements. Phivida’s CBD infused product offerings are on trend and exciting and I’m eager to contribute the company’s long-term success within the global marketplace.”
Mr. Cornwell will design and implement the overarching brand marketing strategy to drive new marketshare for Phivida’s cannabidiol (CBD) infused functional foods, beverages and clinical products. He will work closely with senior management, and operations, reporting directly to the Chief Executive Officer and the Board of Directors.
Phivida CEO John Belfontaine states; “we are proud to welcome Mr. Cornwell to our C+ class executive team. Michael’s depth of experience is evidenced by his proven success in building exceptional lifestyle consumer brands at Red Bull, Samsung and Microsoft. Phivida will seek to continue adding world class senior executives to its management team in an effort to capture a leadership share of the global CBD industry.”
Phivida Holdings Inc.
Celebrating Health and Wellness, In Harmony™, Phivida’s mission is to lead the alternative health care sector as the benchmark standard in premium cannabinoid infused foods, beverages and clinical products. Using nanoencapsulation technology, Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released within the body. Phivida’s Nano-CBD™ is infused into functional beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain to terminal diseases. The World Anti-Doping Association’s recent decision to lift its ban of CBD from hemp oil and the World Health Organization’s recent statement supports the clinical benefits of CBD worldwide. Phivida is traded on the Canadian Securities Exchange as “VIDA”.
SOURCE Phivida Holdings Inc.
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BioHarvest Sciences Inc. Unveils the Unique Polyphenolic Content of Its Upcoming Olive-Based Nutraceutical
The product will include polyphenols known to have significant health benefits.
BioHarvest Sciences Inc. (CSE: BHSC) (“BioHarvest” or the “Company”) has reached an important milestone in its development program of additional Nutraceuticals. The olive-based Nutraceutical product scheduled for market availability in the second half of 2022 will contain the following unique matrix of polyphenols: hydroxytyrosol, trosol, and verbascoside. These compounds are the major polyphenols in naturally grown olives and are responsible for the high antioxidant activity of olives and olive oil. Importantly, the BioHarvest olive-based Nutraceutical product will provide all the benefits of olives and olive oil with a low calorie count per serving.
Cresco Labs (CSE:CL) (OTCQX:CRLBF) (“Cresco” or the “Company”), one of the largest vertically integrated multistate cannabis operators in the United States, announced today that it will report financial results for the fourth quarter and full year ended December 31 st , 2020 on Thursday March 25 th , 2021 before the market opens.
The Company will host a conference call and webcast to discuss its financial results and provide investors with key business highlights on Thursday March 25 th , 2021 at 8:30am Eastern Time (7:30am Central Time).