Phivida Holdings Inc. (“Phivida” or the “Company”) (CSE:VIDA) is pleased to report the formal appointment of Mr. Michael Cornwell to the senior executive team as Chief Marketing Officer (CMO). Mr. Cornwell is a former Chief Marketing Officer for Samsung and Microsoft and Marketing Director at Red Bull Canada and will commence the role of CMO at Phivida on February 15th, 2018.

Mr. Cornwell has extensive expertise in; brand marketing, new product development, corporate communications, digital marketing, and advertising for globally recognized brands. At Red Bull, Mr. Cornwell managed the company’s Western Canadian business operation and was responsible for marketing, channel sales and distribution and supplier relationships along with managing its brand and experiential marketing team. The original Red Bull Canada team were part of growing the energy drink category in Canada and they established the Red Bull brand as a leader in the category through aspirational and experiential marketing strategies.


During his tenure at Samsung and Microsoft, Cornwell managed the executive leadership of the marketing department and contributed to significant marketing share and revenue growth exceeding USD $500 million.

“I am excited to join Phivida as we develop and build the business around a new growth category of CBD infused functional foods and beverages. Mr. Cornwell said. “Phivida is well-positioned as consumer markets trend towards organic, plant-based nutrition and supplements. Phivida’s CBD infused product offerings are on trend and exciting and I’m eager to contribute the company’s long-term success within the global marketplace.”

Mr. Cornwell will design and implement the overarching brand marketing strategy to drive new marketshare for Phivida’s cannabidiol (CBD) infused functional foods, beverages and clinical products. He will work closely with senior management, and operations, reporting directly to the Chief Executive Officer and the Board of Directors.

Phivida CEO John Belfontaine states; “we are proud to welcome Mr. Cornwell to our C+ class executive team. Michael’s depth of experience is evidenced by his proven success in building exceptional lifestyle consumer brands at Red Bull, Samsung and Microsoft. Phivida will seek to continue adding world class senior executives to its management team in an effort to capture a leadership share of the global CBD industry.”

Phivida Holdings Inc.

Celebrating Health and Wellness, In Harmony™, Phivida’s mission is to lead the alternative health care sector as the benchmark standard in premium cannabinoid infused foods, beverages and clinical products. Using nanoencapsulation technology, Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released within the body. Phivida’s Nano-CBD™ is infused into functional beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain to terminal diseases. The World Anti-Doping Association’s recent decision to lift its ban of CBD from hemp oil and the World Health Organization’s recent statement supports the clinical benefits of CBD worldwide. Phivida is traded on the Canadian Securities Exchange as “VIDA”.

SOURCE Phivida Holdings Inc.

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