Phivida [“fiii-vee-daa”] Holdings Inc (CSE:VIDA) is pleased to report the signing of a Letter of Intent (LOI) with Athletes for Care, Inc. (A4C). Terms of the LOI pertain to a prospective partnership in cannabinoid education and research with professional and amateur level athletics.

The agreement comes equipped with an exclusivity to Phivida as the sole health-based cannabinoid infused beverage brand partner of A4C, contingent on a focus group trial sample from the inaugural Phivida beverage production run. This partnership will seek to position the pending Phivida line of products as the premier global leader in CBD infused functional foods and beverages.


A4C is a non-profit organization recognized as tax-exempt under Section 501(c)(3) that was founded by professional athletes who are united as one voice to advocate for research, education and compassion when addressing important health concerns facing athletes and the general public. One of the primary goals of A4C is to explore cannabinoids as an opiate-replacement therapy and alternative to opiate based pain-killers. A4C members include Riley Cote (Philadelphia Flyers), Eugene Monroe (Baltimore Ravens), Jake Plummer (Denver Broncos), and many other high-performance athletes from a variety of sports.

Agreement terms call for the Phivida Clinical Advisory Team and A4C to collaborate in educating healthcare practitioners and integrated sports therapists on the prevailing clinical data surrounding cannabinoid pharmacology. This will entail co-exhibition at major medical conferences across North America, the co-production of educational content (e.g. videos and print publications) and clinical research on Phivida’s Nano-CBD™ infused formulations as a viable opiate replacement for both professional and amateur athletes.

Key areas of research include the effects of Phivida’s Nano-CBD™ on optimizing athletic performance, enhancing post-competition recovery, reducing symptoms of pain and inflammation from sports-related injuries as well as critical prevention strategies. As an active neuro-protectant, cannabinoids found in Phivida’s products have demonstrated the potential for relative preservation of neuronal structure and/or function, which is vital in the prevention of concussion related disorders and diseases, including CTE and other TBI related conditions.

On January 1st, 2018, the World Anti-Doping Agencies (WADA) officially removed cannabidiol (CBD) from its prohibited substances, allowing cannabinoids to be used as an opiate replacement for the first time in the history of competitive sports. This decision comes in contrast to a rising global opiate epidemic, and the increased use of pain-killers within both professional and amateur levels of competitive athletics. Phivida celebrates whole-plant medicines, using proprietary formulas of botanical-based nutraceuticals blended with naturally occurring phytocannabinoids from Hemp Oil extract, nanoencapsulated for enhanced bioavailability.

Earlier this year, the New York Times published a neuropathology study that found that 99% of deceased former NFL players tested positive for Chronic Traumatic Encephalopathy (CTE). The NFL Players Association (NFLPA) launched a study on the use of cannabinoids to treat chronic pain inflammation based disorders, like CTE, according to a Sports Illustrated article published on August 1, 2017.

The NFLPA study was coincided by the launch of the “Your Mind Your Body Campaign,” designed to equip current and former players with the tools needed to achieve a healthy lifestyle, both physically and mentally, and encourages an open dialogue on pressing health and safety issues, including CTE, and mental health.

Cannabinoid-based alternatives to opiates is not a new issue for the NFL. Many former players have become advocates for CBD as alternatives to narcotics, including A4C co-founders Monroe, Plummer, and Nate Jackson, who has publicly stated a belief that “60-70% of active NFL players use medicinal cannabis.”

“This pain is never going away. My body is damaged,” Monroe, 30, stated in a Washington Post article. “I have to manage it somehow. Managing it with pills was slowly killing me.”

Despite the fact that both the NFLPA and NFL endorse the study of marijuana as a potential pain-management tool, the NFL currently suspends players who test positive for the drug and modified the threshold for a positive test for marijuana (i.e., THC).

“We are very proud to partner with the team of Athletes for Care,” states Phivida President and Chairman, John Belfontaine. With the recent removal of CBD-hemp oil extract from WADA’s prohibited substances list, and the growing instance of opiate abuse and addiction in both amateur and professional sports, Phivida’s CBD-Hemp Oil extract eligible for use by competitive athletes worldwide, giving these athletes hope for relief, without punitive action of controversy. The A4C partnership is an opportunity for Phivida to deliver on our promise to continue contributing to clinical education and research and giving back the communities in which we serve.”

The binding LOI will be subject to a definitive agreement and subsequent exchange approval.

Athletes for Care

A4C was founded by a group of pro athletes who advocate for research, education, and compassion when addressing important health issues facing athletes and the public at large. A4C aims to: (a) provide resources that support a better quality of life for athletes before, during and after a career in sports; (b) educate the general public about health and safety matters affecting athletes of all ages; (c) advocate for responsible solutions to important health issues impacting millions of people, athletes and non-athletes alike, such as opioid addiction, chronic pain, and poor mental health; and (d) fund and expand research efforts that have a direct impact on health and safety in sports. A4C is the first of its kind: a global advocacy and support organization created by athletes, for athletes, designed to raise awareness for critical health and safety issues that impact athletes of all ages and promoting solutions that lead to a better quality of life. For more information visit https://athletesforcare.org.

Phivida Holdings Inc.
Phivida (pronounced “fi-VEE-da”) is traded on the Canadian Securities Exchange as “VIDA”. As a premier brand of cannabidiol (“CBD”) infused functional foods, beverages and clinical products. Using encapsulation technology, Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released within the body. Phivida’s Nano-CBD™ is infused into functional beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain to terminal diseases. The World Anti-Doping Association’s recent decision to lift its ban of CBD from hemp oil and the World Health Organization’s recent statement supports the clinical benefits of CBD worldwide. Celebrating; Health and Wellness, In Harmony™, Phivida’s mission is to lead the alternative health care sector as the benchmark quality standard in premium cannabinoid infused beverages and clinical products. For more information contact us, visit www.phivida.com or join our us @Phivida. 

Click here to connect with Phivida [“fiii-vee-daa”] Holdings Inc (CSE:VIDA) and receive an Investors Presentation. 

Source: www.newswire.ca

In the cannabis space this week, retailer Fire & Flower Holdings (TSX:FAF,OTCQX:FFLWF) told investors it will be entering the US market through a novel strategic action.

Meanwhile, two longstanding cannabis partners ended their relationship.

Keep reading... Show less

Trulieve to donate $20,000 in scholarship funding and $15,000 to support leadership development

Trulieve Cannabis Corp . (CSE: TRUL) (OTC: TCNNF), a leading and top-performing cannabis company in the United States today announced a new partnership with the Thurgood Marshall College Fund (TMCF), the nation’s largest organization exclusively representing the Black College Community. Trulieve will donate $20,000 to help fund several college scholarships awarded to students who are attending one of the organization’s member-schools as part of Trulieve’s diversity, equity, and inclusion initiatives. The $15,000 in talent funding is earmarked to support TMCF’s internship program, reaching a diverse talent pool of students and alumni from their 47 member-schools to provide immersive experiences at Trulieve.

Keep reading... Show less

The new dispensary expands patient access to Florida’s largest inventory of medical cannabis products

Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) (“Trulieve” or “the Company”), a leading and top-performing cannabis company based in the United States announced today the opening of a brand-new Florida dispensary, the Company’s 80th nationwide. The new location marks the Company’s first in Tamarac and third in Broward County expanding patient access to Florida’s largest and broadest assortment of high-quality medical cannabis products.

Keep reading... Show less

Revive Therapeutics Ltd. (“Revive” or the “Company”) (CSE: RVV, USA: RVVTF), a specialty life sciences company focused on the research and development of therapeutics for medical needs and rare disorders, is pleased to announce an update on the Company’s U.S. Food & Drug Administration (“FDA”) Phase 3 clinical trial (the “Study”) to evaluate the safety and efficacy of Bucillamine in patients with mild to moderate COVID-19.

With its recent $23 million dollar financing, the Company plans to aggressively expand from 14 clinical sites to up to 50 clinical sites to meet the next enrollment goals for the Study in Q2-2020. The Study is a randomized, double-blinded, placebo-controlled trial and the safety and efficacy data analyzed at each interim analysis timepoint of 210, 400, 600 and 800 completed patients are only made available to the Independent Data and Safety Monitoring Board (“DSMB”) for review and recommendations on continuation, stopping or changes to the conduct of the Study. In the event of any serious safety concerns, the DSMB would be notified to determine any risks and provide its recommendations. To date, in this initial 210 interim point there have been no serious safety concerns that required the DSMB to be notified.

Keep reading... Show less

HempFusion Wellness Inc. (TSX:CBD.U) (OTCQX:CBDHF) (FWB:8OO) (“HempFusion” or the “Company”), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, is pleased to announce that its common shares have been approved for DTC full-service eligibility in the United States by the Depository Trust Company (“DTC”) and can now be both traded and serviced through DTC’s electronic book-entry system.

DTC is a subsidiary of the Depository Trust & Clearing Corp. (“DTCC”) that provides clearing and settlement services for the financial markets and settles the majority of securities transactions in the United States. This electronic method of clearing securities speeds up the receipt of stock and cash and thus accelerates the settlement process for investors and brokers, enabling the stock to be traded over a much wider selection of brokerage firms.

Keep reading... Show less