Snipp Interactive Inc (TSXV:SPN), a global provider of digital marketing promotions and loyalty solutions announced a new service to help Cannabis companies leverage Snipp’s deep experience in setting up co-branded partnerships.
As quoted in the press release:
Co-branding opportunities in the Cannabis industry can be created between growers, product manufacturers and accessory brands as well as through sponsorship and reward collaborations with groups such as music labels and motor sport teams. Snipp has already signed a number of companies in these industries to its recently launched Cannabis Marketing Resource Center and has direct license agreements with all major music labels in North America. In addition, Snipp has created and run successful co-branding marketing programs for brands in related industries like Pharma and Alcohol and is in a position to offer highly effective legally compliant co-branding opportunities to help create value for all parties – including the consumer.
“We believe we are the first player in the Cannabis industry to systematically attempt to create co-branding opportunities. As we have done in related regulated industries, we can bring together brands from diverse product and service categories from within and outside of the Cannabis industry. These collaborations, when paired correctly, can really enhance the effectiveness of marketing programs. An example of one of our most effective programs is for a leading Alcohol company where consumers who buy a qualifying brand product get a $5 ride-share coupon to get home safely,” said Atul Sabharwal, Founder and CEO. “Snipp already has a robust portfolio of both incentive partners and clients on our platform. This will allow Cannabis companies to remain focused on their core business while we bring our clients & incentive partners to the table to accelerate fundamental metrics such as customer acquisition, shelf space, revenue, cost of customer acquisition, brand equity and loyalty.”
“I would also like to take the opportunity to congratulate WeedMD and Hiku on their planned merger. This is a classic example of a co-branding partnership between a leading producer and a leading consumer oriented brand.”