True Leaf Medicine International (CSE:MJ) announced that it has secured coast-to-coast distribution for its new Trueleafpet™ Hemp Chew product line, which will be launched this fall.
As quoted in the press release:
Freedom Pet Supplies (Freedom) has agreed to service Ontario to Prince Edward Island and Anipet Animal Supplies Inc. (Anipet) will cover the western provinces. Both companies cover the entire Canadian pet specialty marketplace, servicing over 2800 stores between them.
These distribution agreements will support True Leaf’s strategic decision to enter the $60 billion pet industry with a line of hemp-focused pet products. Initially, True Leaf will market pet chews through direct, pet, natural health and veterinary channels in Canada and the US.
Freedom Pet Supplies Inc. (www.freedompet.com) was established in September 2001 by John and Kelly Ayres and focuses on selling quality products to independent pet product dealers and major pet specialty retail chains, from Ontario to Newfoundland. The company is known for its superior customer service and close-knit company culture. It has grown to over 91 employees at its Cambridge, Ontario location.
Darcy Bomford, CEO of True Leaf, commented:
Both companies sell North America’s most successful pet brands and cover 100% of the independent retailers and pet-specialty chains in Canada. I’ve known the people behind both companies for years and couldn’t be happier with our new partners to help grow our business.