To Our World-Class Shareholders, Employees, Partners, and Stakeholders:
2020 marks the beginning of an exciting new decade and coming of age for cannabis and hemp oil production, opening the industry to an entirely new selection of legal product offerings. We have seen consumer sales continue to shift from smoking cannabis flower towards product offerings of oil-based cannabis products. We believe extraction represents a large – if not the largest – growth sector in the industry. Extraction is the fundamental first step to produce these value-added cannabis/hemp-derivative products – and World-Class is poised to capitalize on this shifting consumer preference.
World-Class is driven by innovation. For over half a decade, our team has worked tirelessly to build a solid technological foundation based on research and development. Today, World-Class is working to deploy and operate the extraction equipment and processes that it has developed over the years in order to create revenue-generating, purpose-built cannabis and hemp extraction and processing centres in Canada and the United States.
The merger of World-Class Extractions Inc. and Quadron Cannatech Corporation in 2019 was a significant milestone, as the combination of capital, experience, and technology has laid the foundation for our plans in 2020 and beyond. Thank you all for your support – I am pleased to provide insights into our business strategies and initiatives that will propel us through 2020.
From developing leading-edge extraction equipment and technologies, to deploying purpose-built extraction and processing centres, World-Class is uniquely positioned to meet the demands of the rapidly evolving cannabis and hemp industries.
Merger of World-Class and Quadron – A Powerful Team
World-Class is innovating, investing and influencing the future of the cannabis and hemp extraction and processing industry.
Quadron began R&D on advanced proprietary cannabis and hemp extraction and processing systems in 2014. Since then, it has developed proprietary industrial-grade manufacturing equipment and innovative processes to deliver consistent and high-quality cannabis extracts. In 2019, Quadron and World-Class merged, combining Quadron’s extraction expertise and operational experience with World-Class’ strong financial background. Together, World-Class has the expertise to deliver its industry-leading extraction and processing technology and services in Canada, the United States, and internationally.
Upon merging, we have been working diligently on integrating the two companies. Our senior leadership team has been optimizing corporate needs, integrating both companies and subsidiaries, and harmonizing our technologies and advancements in order to deliver best-in-class extraction and processing centres. This includes better alignment of our key talent along with recruiting new talent to support our growing company.
World-Class has a scalable business model. We are constantly evaluating opportunities to further penetrate emerging high-value markets as a key driver for our long-term growth strategy and revenue generation.
World-Class Initiatives – Moving Forward in 2020
The legal global cannabis market size is expected to reach USD $66.3B by the end of 2025, and the legal cannabidiol (CBD) market size predicted to be worth USD $9.69B by 2025
Cannabis extraction represents a huge growth opportunity. From a supply-chain stand-point, concentrates are considerably more shelf-stable, easier to test analytically and more convenient to transport as compared to cannabis flower. For consumers, a large diversity of final products – from tinctures and capsules, to vape pens, edibles, creams, bath bombs, and beverages, to name a few – can be created using cannabis and hemp extracts. Our key performance indicators continue to point to the growth of cannabis and hemp-derived oils.
With market size predictions validating our forecasts over the last five years, our key performance indicators continue to point to the growth of cannabis and hemp-derived oils. As cannabis and hemp continue to commoditize, price will matter. Our team has always taken into consideration the fact that there will be price compression in the marketplace for cannabis and hemp biomass and their extracts. World-Class believes that the quality and efficiency of cannabinoid extraction will be paramount.
In the U.S., we are seeing hemp flower prices dropping to unprecedented lows despite the incredible valued of CBD concentrates. The lack of processing capacity in the U.S. has led to the market being saturated with flower. This has created a glut of hemp biomass in the U.S., which will deteriorate rapidly if not processed or extracted. The same problem is happening in Canada where processing bottlenecks, compounded by insufficient development of retail capacity have led to huge build-ups of cannabis and hemp inventory that companies must store and risk deterioration. The Health Canada chart reproduced below illustrates how serious this issue has become in Canada.
Our team has taken into consideration that there will be price compression in the marketplace for cannabis and hemp biomass and their extracts. Without extraction, cultivators are at risk of watching their inventory degrade and spoil. To unlock the value of this biomass and create shelf-stable products, extraction and processing is necessary. We look forward to being part of the solution to this serious industry problem.
World-Class has advanced equipment and extraction technology and is positioned to solve these very real issues facing the cannabis and hemp industry. After extensive research and testing, our goal is to deploy extraction and processing centres to provide relief to licensees who are faced with backlogs of hemp or cannabis or unable to generate strong returns from supplying raw flower.
Figure 1: Cannabis Demand and Supply Chart from the Government of Canada website, accessed January 7, 2020 at https://www.canada.ca/en/health-canada/services/drugs-medication/cannabis/licensed-producers/market-data/supply-demand.html
World-Class is implementing the following initiatives in 2020 to achieve diversified revenue:
Deployment and Operation of World-Class Extraction and Processing Centres
World-Class designs, builds, and operates full-scale extraction and processing centres on a revenue-sharing basis. Our state-of-the-art facilities and equipment are designed for large scale processing of cannabis and hemp, including storage, preparation, extraction, refinement, distillation, formulation, and packaging.
World-Class extraction and processing centres will develop, produce, and distribute a wide variety of cannabis and hemp concentrates as well as value-added products. Strategic relationships with industry participants are expected to provide World-Class with ongoing revenue streams and reduce investment risk, while allowing us to leverage existing infrastructure and core commercialization that competitors lack.
World-Class focuses on integrating and optimizing equipment and technologies to maximize production throughput and cost reductions for competitive performance. This offers significant competitive advantages, driving profitably for our clients and partners regardless of varying market conditions and price fluctuations.
To maximize profitability in 2020 and beyond, World-Class will continue to provide fee-based services to industry participants including: biomass storage; oil production (biomass preparation and extraction technologies); crude oil processing and refinement (premium concentrates and isolates, including THC, CBD and full-spectrum oils); and end-product manufacturing (formulation, hardware and packaging).
To date, we have announced the deployment of three cannabis processing centres – two in Canada and one in California:
- Canntab Therapeutics Limited, Markham, Ontario. World-Class entered into a binding letter of intent with Canntab to set-up, manage and operate a cannabis and hemp extraction and processing facility, at Canntab’s licensed facility in Markham, Ontario. Deployment includes two BOSS CO2 Extraction Systems and the peripheral equipment required. Each BOSS CO2 Extraction System can process up to 200 pounds of biomass per day, which can produce high-potency cannabis and hemp concentrates (yield will vary depending on concentration levels of the input biomass). Canntab is a late-stage Standard Processing applicant under the Cannabis Act and deployment is subject to Canntab’s receipt of a Standard Processing License from Health Canada.
- FV Pharma Inc., Cobourg, Ontario. In September World-Class announced an arrangement whereby World-Class, under the FV Pharma umbrella, would set-up and assist with the operations of a large capacity cannabis and hemp extraction and processing facility at FV Pharma’s licensed facility in Cobourg, Ontario. World Class expected to be able to install the necessary equipment to commence operations at the Cobourg facility prior to January 2020. During the latter part of 2019, FSD Pharma Inc., the parent company of FV Pharma Inc. was pursuing a listing on NASDAQ and as a result, World Class experienced unanticipated delays with the deployment of this extraction and processing facility. Since FSD Pharma Inc.’s listing on NASDAQ in January 2020, World Class continues to wait for FSD Pharma Inc. to decide on the direction it will be taking with its Cobourg facility. World Class is hopeful that it will be able to complete the deployment of this extraction and processing facility in the future and will update shareholders on developments accordingly.
- Nutralife Holdings LLC., Imperial County, California. World-Class entered into a binding letter agreement with Nutralife Holdings, LLC and Nutralife Extraction Limited Partnership to establish a joint venture to develop, manage and operate a hemp extraction and processing facility in Imperial County, California. Together, the companies expect to extract hemp oil in compliance with the U.S. Agriculture Improvement Act of 2018 (also known as the Farm Bill). Deployment of World-Class equipment to the Nutralife facility is expected to begin in Summer 2020. Under the terms of the Nutralife agreement, the parties will share the economic benefits through a profit share structure reflective of the respective interest of each party (Nutralife Holdings, 60% and World-Class, 40%).
U.S. Expansion. The expansion of World-Class’ operations to the U.S. market represents a significant milestone. California has well-established supply chains and less regulation on extracted product than Canada. Our joint venture with Nutralife, a leading natural wellness company, validates our equipment, technology and business model in a large and competitive market such as California.
European Expansion. We are currently in negotiations for the expansion of our extraction and processing centres (equipment and technologies) to the European market. The expansion will include extraction and processing of hemp and cannabis (as jurisdictions allow) and branded product manufacturing.
Brand & Product Development
World-Class extraction and processing centres will offer toll processing services to develop, produce, and distribute a wide variety of cannabis and hemp concentrates, as well as white-label services to create value-added formulated products.
These services create diversified revenue streams, allowing World-Class to build a strong, well-balanced product and service portfolio, produced, and distributed through license agreements (such as royalty arrangements).
- Ingestibles – Drops, Capsules and Pills. Market entry targeted for mid-2020*
- Vaporization – Vape Pen, Cartridges, Batteries and Related Accessories. Hardware sales since 2017. Filled vape pen market entry mid-2020*
- Topicals – Creams, Serums and Balms. Market entry targeted for late-2020*
- Edibles – Cookies, Candies and Chocolates. Market entry targeted for early-mid-2021*
*Note: Market entry targets are subject to market conditions, regulation, and regulatory approval.
World-Class Technology – Patent Application
World-Class has filed, and will continue to file, patent applications for its proprietary systems and methods for producing cannabis extracts in every major industrialized country of economic significance. We believe in the novelty and uniqueness of our systems & technology to process incredibly large volumes of cannabis and hemp plant material and to produce extracts that have greater concentrations of target cannabinoids and possess minimal contaminants.
Alkaline Spring Investment
Alkaline Springs intends to launch a brand of cannabis and hemp-infused beverages on a white label basis in markets outside of Canada. The World-Class investment into Alkaline Springs is a strategic investment which includes a right of first refusal to supply any cannabis or hemp extracts required in Alkaline Spring’s business and the exclusive right to license future formulations of Alkaline Springs.
World-Class R&D – Continuously Optimizing Extraction & Processing Technologies
It’s not just the equipment
but the integration of processes that is most valuable
Our ongoing R&D has produced the strongest manufacturing processes in the industry by upgrading our extraction capacity and increasing the efficiency of our extraction and processing technologies – a cornerstone to our success and ongoing demonstration that World-Class is in the solutions business. We are also creating alliances with global companies in the manufacturing of our equipment – the BOSS was just the beginning.
By anticipating and interpreting the needs and aspirations of the industry, World-Class continues to develop disruptive solutions for a rapidly growing industry.
Our Proprietary Technology
- The BOSS CO2 Extraction System. Incredibly efficient – 5X smaller footprint and ⅕ the energy consumption than other systems – installation and training in hours, not weeks.
66 pounds of biomass processing per cycle (200 pounds/day if running 3-cycles). Clean-in-Place (CIP) system at the touch of a button (vs machine disassembly for cleaning in others). One employee can run three machines simultaneously. Available for commercial sales.
- The BEAST Ethanol Extraction System. High extraction efficiencies and low ethanol use. Industrial-scale, nitrogen biomass cooling with Energy Recovery Exchange (ERE). Less ethanol recovery required (a very expensive portion of ethanol extraction systems) with advanced filtration stacks. CIP system meets stringent GPP (Good Production Practices) and GMP (Good Manufacturing Practice) requirements. Exclusive to World-Class extraction and processing centres.
- The BIG BOSS Co-Solvent Extraction System. CO2 and ethanol; 3 x 150 L capacity. Under development.
- The BIG BEAST Ethanol Extraction System. 20,000 kg estimated daily processing capacity (over 5 million kg per year). Late-stage development. Deployment to Nutralife facility in Imperial County, California expected in mid-late 2020.
2019 has proved to be a monumental year – it marked the year of the merger of World-Class and Quadron, and World-Class’ entry into the cannabis and hemp extraction and processing business. This past year has shown us that we are at the very beginning of a rapidly expanding – and what we believe is the largest – segment of the cannabis and hemp industry, as access to oil-based products around the world continues to grow.
We are targeting a multi-billion dollar high-growth market characterized by considerable barriers to entry and increased outsourcing need. This represents a long-term opportunity wherein World-Class expects to generate rich margins and significant returns on capital, ultimately unlocking shareholder value.
We are motivated to continuously develop cutting-edge solutions for a rapidly growing industry by anticipating and interpreting its needs. I am extremely optimistic about the growth and profitability of our opportunities.
Thank you again to our shareholders, partners, stakeholders, and supporters for your continued commitment to our collective success. To our highly qualified, motivated, and committed staff, each of whom is critical to our long-term success, I extend my sincerest appreciation.
After years of dedication and hard work, World-Class is strategically positioned to capitalize on the opportunities that lie ahead. Our team is hyper-focused and ready to make 2020 a milestone year for World-Class and its shareholders.
This is our company and together, we will succeed. We’re definitely PUMP’d!
CEO & Director
World-Class Extractions Inc.
Christina Rao & Daniel Mogil
World-Class Investor Relations
Cautionary Note Regarding Forward-Looking Statements
Except for the statements of historical fact contained herein, the information presented in this release constitutes “forward-looking statements” as such term is used in applicable United States and Canadian laws. These statements involve known and unknown risks, assumptions, uncertainties and other factors that may cause actual results or events to differ materially. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans, “estimates” or “intends”, or stating that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements”. Forward-looking statements in this release include statements regarding: the completion and capacity of certain cannabis and hemp processing centres in Ontario and California; the development, production and distribution of a wide variety of cannabis and hemp concentrates, as well as value-added products by the Company; and the Company’s expansion into Europe. The Company believes there is a reasonable basis for the expectations reflected in the forward-looking statements, however these expectations may not prove to be correct. Such statements are only projections and predictions, are based on assumptions known to management at this time, and are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the forward-looking statements, certain of which may be beyond the control of the Company, including that the Company may not deploy the cannabis and hemp oil extraction centres in the expected timeframe, or at all; that legislative changes may have an adverse effect on the Company’s business and product development; that the Company may not be able to obtain adequate financing to pursue its business plan; general business, economic, competitive, political and social uncertainties; failure to obtain any necessary approvals in connection with the proposed extraction centres, and other factors beyond the Company’s control. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this release and in any document referred to in this release. The Company assumes no obligation to update or supplement any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law. This release shall not constitute an offer to sell or the solicitation of an offer to buy securities.
Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.
 According to a new report by Grand View Research, Inc.: https://www.grandviewresearch.com/press-release/global-legal-marijuana-market
 According to a December 2019 report by Grand View Research, Inc.: https://www.grandviewresearch.com/press-release/global-cannabidiol-cbd-market
A report just released in early April confirms that the cannabis beverage sector is thriving. According to this report from industry stalwart, Marijuana Business Daily while sales for vapes, pre-rolls and flower were lackluster, cannabis beverages shined:
“The beverage category continued to shine in the first quarter, leading all categories with sales growing 68.4% over the same period last year and 14.2% versus the fourth quarter of 2020. Most beverage categories experienced double-digit growth going into 2021.”
That’s a staggering increase. And from the looks of the numbers, it’s a trend, not a fad. Cannabis beverages are becoming an option for consumers as more and more hit shelves and brands get smarter about dosing, flavors, and what customers want. With the summer months fast approaching, sales have been picking up in key markets.
It’s a good time to be a health and wellness company, and the cannabis beverage space as the category leads the industry in growth. There are only a few companies leading the industry, including HEXO Cannabis Canopy Growth Corp, Keef Beverages (Private). BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) has been making significant progress recently, and is now run by former Pepsi Co. executive, Melise Panetta, a veteran CPG and Cannabis executive with years of expertise selling and marketing some of the world’s most recognized beverage brands. It also added two veteran CPG (Consumer Packaged Goods) senior sales leaders to the organization.
BevCanna not only owns their own water source, a pristine alkaline spring water aquifer in British Columbia, but a world–class 40,000–square–foot, HACCP certified manufacturing facility which has a bottling capacity to produce up to 200M bottles annually. BevCanna’s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE brand in Canada, a growing natural health and wellness e-commerce platform, Pure Therapy , its fully licensed Canadian cannabis manufacturing plant and distribution network, and a partnership with #1 U.S. cannabis beverage company Keef Brands .
Growing product line, world class leadership, and a growing sales team with experience, BevCanna is positioned to capitalize on the growing demand of Cannabis 3.0 beverages, and it’s looking to capture a piece of the market, which appears to be one of the hottest right now in the ever expanding cannabis industry.
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BevCanna Enterprises (CSE:BEV,OTCQQ:BVNNF,FWB:7BC) CEO Marcello Leone shared how the company is scaling up its products to forge partnerships and explore opportunities across Canada, the US and Western Europe.
“Getting your standard processing license and being fully compliant at a federal level is critical in Canada, and we were successful in getting that done. Now we’re getting ready to launch our Keef line of beverages within the next 45 days,” Leone said.
As a young company, Leone said BevCanna has only started, but it took a four-pronged approach to make sure that it is a revenue-generating company prepared for the opening of many jurisdictions for CBD-based products.
“We are blessed that we have a beautiful infrastructure of our own, a state-of-the-art bottling facility with a capacity of almost 200 million bottles per annum and a strong balance sheet of $55 million. We are in a strong position to scale and grow this company.”
BevCanna has received a Standard Processing License from Health Canada and is now fully authorized to begin production at its full-service, high-capacity beverage manufacturing facility. The company will begin production of its white-label products, number one US cannabis beverage brand Keef and its in-house beverages through licensed Canadian retailers, positioning the company to fully capitalize on the burgeoning Canadian cannabis-infused beverage sector.
Watch the full interview with CEO Marcello Leone above.
This interview is sponsored by BevCanna Enterprises (CSE:BEV,OTCQB:BVNNF,FWB:7BC). This interview provides information which was sourced by the Investing News Network (INN) and approved by BevCanna Enterprises in order to help investors learn more about the company. BevCanna Enterprises is a client of INN. The company’s campaign fees pay for INN to create and update this interview.
INN does not provide investment advice and the information on this profile should not be considered a recommendation to buy or sell any security. INN does not endorse or recommend the business, products, services or securities of any company profiled.
The information contained here is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities. Readers should conduct their own research for all information publicly available concerning the company. Prior to making any investment decision, it is recommended that readers consult directly with BevCanna Enterprises and seek advice from a qualified investment advisor.
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Positive distributor feedback and strong consumer interest accelerating launch with distributors
Emerging leader in innovative health and wellness beverages and products, BevCanna Enterprises Inc. ( CSE:BEV , Q:BVNNF , FSE:7BC ) (“ BevCanna ” or the “ Company ”) announces today that its wholly-owned subsidiary Naturo Group has successfully completed its initial shipment of TRACE plant-based products to one of Japan’s largest beverage distributors.
Following up on its recently announced Japanese distribution agreement with Mirai Marketing Inc., the Company is now in active discussions with established beverage distributors to leverage their robust distribution networks and integrate TRACE’s proprietary plant-based mineral formulation into their distribution pipeline, targeting the growing health-conscious consumer segment in Japan.
“BevCanna’s market research on Japanese purchaser preferences confirms that these consumers are very responsive to natural, health-conscious products, and that TRACE’s proprietary plant-based mineralized beverages and nutraceuticals will be well received,” said Melise Panetta, President of BevCanna. “Our first product shipment to Japan will build our distribution network within this burgeoning market and solidify Japan as a primary market within our international expansion strategy.”
About BevCanna Enterprises Inc.
BevCanna Enterprises Inc. ( CSE:BEV , Q:BVNNF , FSE:7BC ) is a diversified health & wellness beverage and natural products company. BevCanna develops and manufactures a range of plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients.
With decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale, the team demonstrates an expertise unmatched in the nutraceutical and cannabis-infused beverage categories. Based in British Columbia, Canada, BevCanna owns a pristine alkaline spring water aquifer and a world–class 40,000–square–foot, HACCP certified manufacturing facility, with a bottling capacity of up to 210M bottles annually. BevCanna’s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with #1 U.S. cannabis beverage company Keef Brands .
Disclaimer for Forward-Looking Information
This news release contains forward-looking statements. All statements, other than statements of historical fact that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future are forward-looking statements. Forward-looking statements in this news release include statements regarding: that the Company is now in active discussions with established beverage distributors to leverage their robust distribution networks and integrate TRACE’s proprietary plant-based mineral formulation into their distribution pipeline, targeting the growing health-conscious consumer segment in Japan; the Company’s first product shipment to Japan will build its distribution network within this burgeoning market and solidify Japan as a primary market within its international expansion strategy; and other statements regarding the business plans of the Company. The forward-looking statements reflect management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking statements.
Although the Company believes that the assumptions inherent in the forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and, accordingly, undue reliance should not be put on such statements due to their inherent uncertainty. Factors that could cause actual results or events to differ materially from current expectations include, among other things: general market conditions; changes to consumer preferences; volatility of commodity prices; future legislative, tax and regulatory developments; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the inability to implement business strategies; competition; currency and interest rate fluctuations; inability to successfully negotiate and enter into commercial arrangements with other parties; and other factors beyond the control of the Company and its commercial partners. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.
On behalf of the Board of Directors:
John Campbell, Chief Financial Officer and Chief Strategy Officer
Director, BevCanna Enterprises Inc.
For media enquiries or interviews, please contact:
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Cresco Labs Announces the Appointment of Tarik Brooks to Its Board of Directors and the Retirement of Dominic Sergi
Cresco Labs (CSE:CL) (OTCQX:CRLBF) (“Cresco Labs” or the “Company”), a vertically integrated multistate operator and the number one U.S. wholesaler of branded cannabis products, today announced an additional refreshment of its board of directors to further strengthen its leadership in the cannabis industry.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210422005351/en/
Cresco Labs appoints Tarik Brooks, President of Combs Enterprises, to its Board of Directors (Photo: Business Wire)
Appointment of Tarik Brooks
Cresco Labs has appointed Tarik Brooks to its board of directors, effective immediately. Mr. Brooks is a seasoned executive with more than 22 years of experience driving large scale business transformations across several industries including spirits, hospitality and media.
Currently, as President of Combs Enterprises, Mr. Brooks oversees all business operations and investments owned by Sean “Diddy” Combs. This diverse portfolio includes ventures in spirits (Ciroc Vodka and DeLeon Tequila), media (Revolt TV), music (Bad Boy Records), consumer packaged goods (AquaHydrate), and education (Capital Preparatory Schools). Mr. Brooks also leads all new business development activity, including the launch of “Our Fair Share”, a platform to help minority owned businesses access capital through the Paycheck Protection Program (PPP).
Prior to his current role, Mr. Brooks was the Chief Operating Officer of Account Management and Trading at Bridgewater Associates, the world’s largest hedge fund. Earlier in his career, Mr. Brooks served as Executive Vice President at RLJ Companies, a portfolio of companies owned by investor Robert L. Johnson, where Mr. Brooks led the development of gaming/nightlife ventures in the Caribbean and the completion of RLJ Kendeja, a resort hotel in Liberia.
Throughout his career, Brooks has negotiated transactions, including acquisitions and capital raises, led major strategic initiatives, and oversaw compliance in highly regulated industries. Mr. Brooks is a graduate of Howard University and Harvard Business School.
“I’m thrilled to welcome Tarik Brooks to our board of directors. He has remarkable experience building and managing consumer brands and will be an invaluable member of our organization as cannabis continues to evolve as a consumer packaged good,” said Tom Manning, Cresco Labs Executive Chairman. “We’ve taken a measured approach to building our board, periodically making refreshments that add new skills and experience to the group. Tarik represents another key appointment for Cresco Labs at a critical time of growth and expansion for the company.”
Retirement of Dominic Sergi
The Company announced today that Dominic Sergi, an original founder of Cresco Labs, has retired from the Company’s board of directors as part of the planned board refreshment process. Mr. Sergi currently serves as CEO of Clear Height Properties and spends his free time supporting the Nicholas D. Sergi Foundation. Mr. Sergi has been a foundational part of Cresco Labs since the company’s inception and his experience in real estate development has played an instrumental part in the construction of Cresco Labs’ asset base.
“I want to sincerely thank Dominic for his many years of service and for helping to guide this organization toward the top of the cannabis industry. Dominic is one of the most considerate and giving people I know and it has been a pleasure building this Company together,” said Charlie Bachtell, CEO of Cresco Labs.
About Cresco Labs Inc.
Cresco Labs is one of the largest vertically integrated multistate cannabis operators in the United States, with a mission to normalize and professionalize the cannabis industry. Employing a consumer-packaged goods (“CPG”) approach, Cresco Labs is the largest wholesaler of branded cannabis products in the U.S. Its brands are designed to meet the needs of all consumer segments and comprised of some of the most recognized and trusted national brands including Cresco, High Supply, Mindy’s Edibles, Good News, Remedi, Wonder Wellness Co. and FloraCal Farms. Sunnyside, Cresco Labs’ national dispensary brand, is a wellness-focused retailer created to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco Labs operates the industry’s largest Social Equity and Educational Development initiative, SEED, which was established to ensure that all members of society have the skills, knowledge and opportunity to work and own businesses in the cannabis industry. Learn more about Cresco Labs at www.crescolabs.com .
Forward Looking Statements
This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company’s beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company’s control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as, ‘may,’ ‘will,’ ‘should,’ ‘could,’ ‘would,’ ‘expects,’ ‘plans,’ ‘anticipates,’ ‘believes,’ ‘estimates,’ ‘projects,’ ‘predicts,’ ‘potential’ or ‘continue’ or the negative of those forms or other comparable terms and includes, but is not limited to, statements relating to the expected timing by which Bluma Wellness will be de-listed from the CSE and the intention to apply to have Bluma Wellness cease to be a reporting issuer and terminate its public reporting obligations. The Company’s forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including but not limited to those risks discussed under “Risk Factors” in the Company’s Annual Information Form for the year ended December 31, 2020 dated March 26, 2021, and other documents filed by the Company with Canadian securities regulatory authorities; and other factors, many of which are beyond the control of the Company. Readers are cautioned that the foregoing list of factors is not exhaustive. Because of these uncertainties, you should not place undue reliance on the Company’s forward-looking statements. No assurances are given as to the future trading price or trading volumes of Cresco Labs’ shares, nor as to the Company’s financial performance in future financial periods. The Company does not intend to update any of these factors or to publicly announce the result of any revisions to any of the Company’s forward-looking statements contained herein, whether as a result of new information, any future event or otherwise. Except as otherwise indicated, this press release speaks as of the date hereof. The distribution of this press release does not imply that there has been no change in the affairs of the Company after the date hereof or create any duty or commitment to update or supplement any information provided in this press release or otherwise.
Jason Erkes, Cresco Labs
Chief Communications Officer
Jake Graves, Cresco Labs
Manager, Investor Relations
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